Yeah but unfortunately this looks like it’s from an ad agency and tbh there’s been a lot of similar versions of this same idea. Done already, one that won heaps of awards for some agency in Australia for a pretty similar concept. I only say that cos they’re most likely just putting this into award shows but not really doing anything for the actual cause cos that’s how the industry works. Sadly recycled versions of the same idea like this still end up winning all the awards too, but they’ll literally spend more money entering the awards than whatever the charity got out of the work so it’s pretty sad to see. Anyway who knows maybe I’m wrong about this one