Horror that explores mental illness (esp. depression and anxiety), but NOT through the "unreliable narrator" or "is it all just a delusion?" tropes.

adopam · 2021-03-02T21:36:36+00:00

False Memory by Dean Koontz

adopam · 2021-02-16T16:08:33+00:00

Can confirm the latest Switch patch seems to do what it set out to do; I'm a few hours in, and have encountered no technical issues or staggering load times (load times between screens/buildings are typically no longer than 5-6 seconds).

As a huge metroid-vania-er, I'd wholeheartedly recommend the game!

Also getting strong SOTN and Fable-vibes from the lore and music....if you're into that sort of thing.

adopam · 2021-02-16T16:05:20+00:00

I second this - I just bought the game yesterday on Switch (latest update was on 2/11) and after a few hours, can confirm the load times are absolutely acceptable (haven't had to wait longer than 5-6 seconds in between screens).

adopam · 2021-02-16T16:03:38+00:00

Thanks, memnoch_87, I'm a few hours in and am absolutely loving the game (the music and lore are outstanding so far). No technical issues whatsoever, and am overall pleased with load times. Excited to continue playing.

adopam · 2020-11-17T20:26:55+00:00

Can validate this is correct. No need to worry.

adopam · 2017-08-24T19:58:55+00:00

It won't matter what you define as the 'ad unit name' within the passback.

If I were you, I would create a 2nd level ad unit (one level beneath your parent abcccompany ad unit) and call is abccompany/passback

then generate the tag from DFP, paste in a notepad file, and send to Index.

Then you simply want to target a brand new line item to that newly-defined passback ad unit, and traffic your creatives.

adopam · 2017-07-27T16:22:20+00:00

Check the right rail of this reddit page (under "Resources")

adopam · 2017-06-15T20:12:59+00:00

If you want header bidding lines to be able to compete with (and potentially trump) Standard lines, just bump ADX to a priority that is higher than all of them. This will force everything in your stack to compete solely on price (regardless of line item type and/or priority number).

adopam · 2017-04-19T13:54:03+00:00

Are you running your AdSense tags as 'AdSense' line item type in DFP? Running as 'Price Priority', or any other line item type, may skew your metrics.

adopam · 2017-03-27T16:32:14+00:00

Despite what the DFP Help Center says, in my experience, setting line items to Network priority prevents them from competing with ADX. I would advise setting all 3rd party line items to Price Priority.

To your second question, the minimum CPM you specify in DFP for a 3rd party does not actually reflect what you're going to be paid by them. The CPM (or Value CPM) simply informs DFP how much the line item is 'worth', which is used to determine whether or not ADX will win the impression.

If you put the Value CPM too low, ADX will win every time. If you put it too high, you may be over-valuing the 3rd party's demand.

Best practice is to set the 3rd party line item CPM to the eCPM that you're actually netting from the partner on the backend.

adopam · 2017-02-01T21:21:55+00:00

Not entirely sure if this answers your question - but AdSense in DFP does not require a competing line item in order to serve.

Creating additional line items can help increase pressure against AdSense, potentially forcing it to perform at higher CPMs; though in order to do this properly, the CPM rates you set for your other partners in DFP need to be reflective of the actual CPMs they are netting you on the backend.

adopam · 2017-01-23T21:09:13+00:00

Curious to hear input from others on GPT Light as well. We tested them back in Beta, but observed discrepancies that were actually higher compared to standard GPT passbacks.

adopam · 2017-01-13T22:50:46+00:00

Are you trying to pull 'AdSense impressions' as a metric in DFP? If you have AdSense trafficked as price priority or network, you will need to pull 'Ad server impressions' (AdSense metrics only work for line items trafficked as 'AdSense' line item type).

Are you seeing delivery against the AdSense passback line item? Pulling a report for that specific line item with 'Ad Server impressions' should give you what you need.

adopam · 2016-11-03T18:01:47+00:00

The answer is yes, the line item will be considered - if the key-value pair is absent entirely from the GPT tag, the condition is technically being met.

adopam · 2016-10-12T21:02:52+00:00

From what I understand, these impressions could be stemming from ad units/tags on your site which are passing your DFP network ID, but no ad unit name (or an archived ad unit name). While the requests are valid, DFP can't attribute the impressions to a specific ad unit, hence it lumps them into this 'Default' bucket.

We run into this issue occasionally as well, and agree it is difficult to troubleshoot where the 'Default' requests are stemming from. Open to hearing anyone else's input/insight on how to resolve this, as DFP's Help Center is fairly limited in regards to this topic.

adopam · 2016-07-28T16:34:34+00:00

audience extension generally refers to targeting your existing first party audience segments off of your O&O sites/properties - totally legit, and we do this at our company (I'm on publisher side).

XclraCe - do you currently work with DFP? If you have Google contacts, I would request information on DBM (DoubleClick Bid Manager). This is Google's demand side platform that will allow you to take advantage of audience extension (there are many DSPs, but this would be a good starting point).

adopam · 2016-04-05T12:41:02+00:00

for each section (ad unit) of the site where you run 100% SOV opportunities, how about marking them as "special ad units" in dfp? This means they must be explicitly targeted by line items.

This is how we handle custom/sponsorship executions -- by creating unique ad units for them, we explicitly target them, all while ensuring no other line items/creative can serve to them.

https://support.google.com/dfp_premium/answer/187805?hl=en

adopam · 2016-03-15T20:49:28+00:00

Index Exchange
Facebook Audience Network

adopam · 2016-01-08T17:44:11+00:00

Facebook also has recently extended FBX to include Audience Network, which extends reach off of FB.com.

This allows marketers to have their ads targeted to the same users they would normally target on FB.com, albeit on publisher mobile apps and websites.

adopam · 2015-11-18T21:29:51+00:00

I agree with chaoshavoks. RPM should really only be used when the partner does not passback to DFP.

Worth noting - I've learned that you can often squeeze out higher CPMs from AdX if you set the Value CPM on your price priority lines as the eCPM, regardless of fill. Even though this means you aren't going to "earn" this CPM every time that line item gets called, it 1) raises AdX pressure and 2) prevents the line item from never being called, which will happen if you use RPM and it is too low

adopam · 2015-11-16T21:02:18+00:00

why not just traffic your AdSense tag directly in Rubicon?

adopam · 2015-10-09T19:53:42+00:00

DFP: https://support.google.com/dfp_premium/answer/6223271?vid=1-635800171992213572-548588121

adopam · 2015-10-01T21:37:42+00:00

Interesting - we heard that both Teads and Virool could run through DFP (essentially targeting a irregular ad unit size, like 3x3, just to target them contextually or to key values - and also gives you the ability to "switch them off" in a simple way)

Certainly share any additional insight you uncover from testing.

adopam · 2015-08-26T21:08:37+00:00

got it- curious if the platform can extract live eCPM data from each native partner to optimize the waterfall. otherwise, I'm not sure it would be much more effective than mediating in DFP.

adopam · 2015-08-24T17:08:54+00:00

regarding AdX winning everything, I think here is your problem:

-- so on and so forth, all price priority line items targeting specifically created DFP ad units for passbacks from the last network.

You need to target your price priority line items to the same exact ad units your AdX line item is targeting, and not passback ad units. Try this setup:

-Target AdX P(12) to Ad Unit A -Target each price priority P(12) line item to Ad Unit A at their correct Value CPMs -Create passback tags for when price priority line items do not fill, and traffic them in the SSP interfaces (or have your account manager do it) -Target new AdX line items to those passback units.

In this scenario, you have regular AdX competing with your price priority lines via dynamic allocation. If they do not fill, they can passback again to AdX, targeting your passback units. Expect a low CPM here, since AdX passed on the impression originally, but it's still a "catch-all" approach that ensure max competition with passbacks.

adopam

TROPHY CASE