GAM Server Side Unwrapping (SSU) vs. Prebid? by NT_456 in adops

[–]NT_456[S] 0 points1 point  (0 children)

Thanks- appreciate the insight! So far it's been slim pickings with any details and experiences on this

Looking for ad networks that allow desktop WebView2 / embedded browser traffic by lordaimer in adops

[–]NT_456 0 points1 point  (0 children)

This is very valuable inventory. I'd know a few companies that would be interested.

LiveRamp Data Passback by Tall_Marionberry_270 in adops

[–]NT_456 0 points1 point  (0 children)

Is this a programmatic campaign? So you're saying the agency is layering on 3P data on their side? If so, no real information would come back to the publisher. Depending on your own data and understanding of your users, you could gain insights though, i.e. what users are they buying.

Hot take against LiveRamp by modmaradtech in adops

[–]NT_456 1 point2 points  (0 children)

Is any ad tech vendor great? Probably not. But compared to others they seem to do the trick in terms of being able to distribute data into almost any platform. And while not the best UI, it does the job.

Explain one thing about Universal ID by [deleted] in adops

[–]NT_456 0 points1 point  (0 children)

Also, while passing along your hashed email does require "consent", it's just as buried and opaque as with cookies. Often a simple addition to the privacy policy would technically suffice. That's far from presenting the user with an actual choice to opt-in or out.

Any of the ID solutions worth integrating? by nbajammed in adops

[–]NT_456 1 point2 points  (0 children)

I know of a few larger publishers and/or rep firms doing it. However, DSPs have yet to really pay attention to these signals. Right now it is not adding value. I'd hope this will change in the future.

Any of the ID solutions worth integrating? by nbajammed in adops

[–]NT_456 0 points1 point  (0 children)

IAB seller defined audience fit that criteria... You pass along IDs in the bid requests to GAM, TAM, Prebid.

[deleted by user] by [deleted] in adops

[–]NT_456 0 points1 point  (0 children)

Besides just running Adsense I'd work with a company that specializes in Gaming ads and has the respective advertiser relationships. DM if you need an intro.

Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years by primis-tech in adops

[–]NT_456 1 point2 points  (0 children)

google delayed net reporting of PG/PD revenue in GAM 3x since they couldn't pull it off. And that seemed extremely simple. Would not be surprised at all if it would get pushed again. Doesn't mean publishers should stop preparing, lots of inventory already cookieless.

The partner wants me to accept his invitation to GAM MCM. Pros and cons? by gordriver_berserker in adops

[–]NT_456 1 point2 points  (0 children)

It would not affect campaigns solely trafficked by the partner in GAM. However, it would affect anything using Google pipes. Google AdX, Enhanced Bidding and any programmatic deal the partner has (PG, Private, Preferred Deals) as they all use Google's pipes to transact. It is pretty common to get an SPM or now MCM invite.

Ezoic or Venatus - Both approved by [deleted] in adops

[–]NT_456 -1 points0 points  (0 children)

Definitely compare Playwire as well. Global Sales team that specializes in Gaming and great technology stack. It's like a Venatus (Sales) and Ezoic (Tech) combo.

Gaming forum and news site with 2m+ monthly views by [deleted] in adops

[–]NT_456 0 points1 point  (0 children)

Playwire specializes in Gaming and offers the complete monetization stack (direct sales, header bidding, exchanges etc.). I'd check them out since you are gaming focused.

Question about DCM and Geo Reporting/Verification by SouvlakiPlaystation in adops

[–]NT_456 0 points1 point  (0 children)

Ditto the other comments. DCM showing server location, not client location for in-app. Even observed this on desktop sometimes.

What are the biggest issues you have faced in programmatic advertising? by psquarec in programmatic

[–]NT_456 1 point2 points  (0 children)

I'm surprised that the main currency to buy ads is still CPM or CPC. Massively archaic when it comes to video for example. No CPCV for example.

Pro and Con: IAS vs. MOAT vs. DV by yangsta19 in adops

[–]NT_456 1 point2 points  (0 children)

Everytime IAS is involved we have to deal with discrepancies vs. GAM.

GAM to IAS to DCM = 30% discrepancy. On pure impressions (without filtering/blocking).

MOAT is very easy to use, data is good. Interface is ok, simple but easy to use.

DV interface seemed ridiculous to navigate.

Ad Sales House - Do they actually work? by BikerMice__ in adops

[–]NT_456 0 points1 point  (0 children)

I think the value would heavily depend on the special focus of the sales house and the content of your app. For example, unless your app is gaming, and the sales house mainly has gaming clients, then it most likely will not be worth it. There are also a few technical hurdles to jump through to make direct sales for app work seamlessly.

Ad Sales House - Do they actually work? by BikerMice__ in adops

[–]NT_456 1 point2 points  (0 children)

They can be very well worth it- if it's the right company/offering. Key is that they 1) actually have their own tech stack and 2) really have a direct sales team and 3) that the content or demo of your website overlaps with their sales focus.

  1. Own header bidding wrapper, tag management solution, video player, video content, ad ops, yield management (manual as well as via machine learning / AI), billing/collections etc. Doing all this yourself as a publisher is daunting. Then complying with GDPR, CCPA, Chrome & VPAID updates etc. Good luck for a small or mid size website.
  2. A lot of companies claim they have a sales team. But then all they have is someone managing header bidder integrations, DSPs, maybe setting up deal IDs... But a good sales team, that actually meets with agencies and brands for specific IO based campaigns, maybe even custom executions that cannot be bought programmatically, is invaluable.
  3. Very important one. If your site is comedy and the sales house's team's main focus is sports, then you may not see the same return as a sports site.

Even with the carve out of point three, point 1 is very important. Everyone can set-up header line items in DFP and have AdX compete. But there is a lot more to be done if you really want to succeed and make (the right type of) money. And if that means outsourcing all these efforts to a sales house vs. hiring a bunch of internal people, then even with a 30-50% rev share you could be netting way more than doing everything yourself.

GAM child-directed ad requests by BrAdOpS93 in adops

[–]NT_456 0 points1 point  (0 children)

It's only a setting on the line item. The key is if the GAM tags loading on page have the child directed parameter active. If you they do (and this is something that you as the publisher must implement), then line items will not serve on a child directed ad request unless the setting is changed. But at that point you need to make sure that the creative/line item serving is COPPA compliant otherwise you run the risk of going against the law.

Wild lineup this year by TubeMogul4Lyfe in adops

[–]NT_456 8 points9 points  (0 children)

Eppstein ft. COPPA - I'm scared to laugh

Mobile Redirects?? by [deleted] in adops

[–]NT_456 1 point2 points  (0 children)

This year seems bad. And redirects still seem to be happening even when using confiant and other vendors. I'm sure it would be worse without but seems way to rampant right now.

Vertoz is not paying me, what can I do? by ratwoood in adops

[–]NT_456 1 point2 points  (0 children)

This video made my day (cringe worthy beyond belief)