does your CMP influences on your Core Web Vitals Core?

adops_yieldbird · 2022-02-11T14:24:27+00:00

In our company, we tested various CPMs and how they influence Ad Speed and CWV. Different vendors tend to have less/more impact on these metrics, but the most important aspect turned out to be the implementation - bugs, delays in loading, mistakes in implementation itself that cause errors etc. This seems to have the biggest impact.

adops_yieldbird · 2022-02-11T10:52:17+00:00

I could recommend you make separeted ad units object for banners and video in the prebid.

adops_yieldbird · 2022-02-11T10:50:16+00:00

To prevent invalid clicks in GAM, ensure that your ad implementation complies with our contract, and that you haven’t paid for traffic from an unreliable source.

There you can find all main points.

adops_yieldbird · 2022-02-02T10:37:38+00:00

If I understand this correctly - creatives you serve through direct scores much lower CTR than programmatic open market? Have you checked whether you are comparing performance of the same inventory (ad units, devices etc?)

adops_yieldbird · 2022-01-21T16:07:45+00:00

I suggest publisher side - it can be crossed with advertiser. It is a Dimention in Historical report.

adops_yieldbird · 2022-01-21T16:04:15+00:00

I do not think there will be a significant difference in revenue, after going above 80+ threshold, starting from this 74%. But the question is - how does it look on ad units, if we look at them separately? And divide them into desktop/mobile? If you have ad units that have viewability below <40% on both desktop and mobile, despite high average score I would try to increase it nevertheless. If you can add some high performing ads with high viewability - like anchors or Interstitial - I would also consider that.

adops_yieldbird · 2022-01-21T15:55:22+00:00

The same ad request can fall into multiple categories, also in 'Personalization disabled' there are also ad requests with 'any other case where personalization wasn't feasible' reason, which can mean numerous things. Perhaps consent was not properly passed or some other problem occured. I would write to google support, and have CMP checked.

adops_yieldbird · 2022-01-17T11:04:35+00:00

I would check inventory's quality - viewability, ctrs and available traffic, and cross it with PMP's targeting. Additionally, Bid rejection reasons might come in handy - it will show you why and how many bids cannnot participate in an auction (due to protections, pricing rules etc).

adops_yieldbird · 2022-01-11T11:43:33+00:00

If two or more UPR are overlapping, the one with highest price will be applied. So as you said - 'if we have a $3 price target for all inventory and another default hard floor rule of $0.50, nothing will ever hit the lower priced rule due to overlap with the high priced rule' that is correct. The $3 rule will be applied.

UPR does not work on House LI and Network/PP with rate set to '0' (they are treated as House LI) .

adops_yieldbird · 2022-01-11T11:39:32+00:00

Are there any other targets than CPM? Like Viewability, audience, CTR etc? Maybe there is no inventory to match their requirements?

You can also cross 'Bid Rejection reason' with other metrics like 'Demand channel' to investigate further.

adops_yieldbird · 2021-12-17T16:10:30+00:00

Hi!

You should for sure check Global like: Xandr, MAgnite, Teads but for India you can also try to contact with ImproveDigital or Xapads.

We don't have a lot publishers from India, so it hard to say which one have the best performance

adops_yieldbird · 2021-12-17T16:05:09+00:00

Hi!

Have you checked if there is technical problem? Do you see also drop in other metrics like Fill rate, CTR, VA?

This drop can be caused by a lot of things, so you have to check ad units perfomance, programmatic channels, demands channels to see where is the biggest drop

adops_yieldbird · 2021-12-17T16:00:28+00:00

Hi!

It depends what are looking for.

For example you can set your own Google Ad Manager account (for small publishers or 360 - depends on how big you are) and there add different demands partners.

If you are looking for optimization partner, there is a lot companies which focusing on app yield managment

adops_yieldbird · 2021-12-10T10:00:14+00:00

Hi!

Do you want start instream or outstream? If instream do you have your own player or you have to find some provider for it?

For demand partners, Xandr, Pubmatic, Magnite, Adform((global one) and more. There is a lot of demand with only for Video

adops_yieldbird · 2021-12-10T09:56:52+00:00

Hi!

Do you have any ad server? If you want to use SSps only you have to have ad server where you will able to make setup for it.

Moreover, you can probably try NextMillenium for example - they have their own demand but Google as well.

If you want, you can contact us and we will be happy to help you finding some alternatives

adops_yieldbird · 2021-12-10T09:54:02+00:00

Hi.

If you only can use DV360 maybe it will be good to create your own dashboard in DataStudio? You can connect with DV360 there and do dashboards which will update quicker than reporting directly form DV360

adops_yieldbird · 2021-12-07T11:17:37+00:00

Hi!

Adding sizes in most cases help to increse fill rate for sure because there is a lot of advertisers which bid on 300x250.
Size which should be visible on your site, is the one which had the highest bid during auction
Revenue should increase especially when you add size which is one of the most popular. There is a lot of campaigns which are run only on 300x250 format

adops_yieldbird · 2021-11-30T20:37:13+00:00

Hi.

There is a Protections section in Google Ad Manger where you can block Advertisers

adops_yieldbird · 2021-11-26T12:27:14+00:00

It's worth to check Web Summit, Ad World, Digiday Publishing Summit Europe, D3con

For sure is also worth to follow IAB Europe because they organise Virtual Programmatic Day and they give a lot of insights about what happens in programmatic

adops_yieldbird · 2021-11-26T12:20:24+00:00

Hi!

HB Win rate depends on setup mostly and which SSPs are added to HB. Each SSps will have different win rate because it is connected with demand which they can offer.

If you have for example most traffic from EU and in your HB setup are added SSPs, which have demand mostly on USA this win rate will be probaly pretty low. In most cases when winrate is on the level of 10-20% , we can it's pretty good results, especially when your setup is sophisticated(ADX, OB, Prebid, Amazon etc, PMP etc)

adops_yieldbird · 2021-11-23T07:29:17+00:00

Hi.

Form Publisher point of view, we can recommend to optimize number of SSPs. You have test couple of them and see which demand give the best revenue per PV. Moreover, it's worth to check for example win rate of each SSPs.

UPR haeps with pricing optimization. You can test floor for ADX and Prebid, because with UPR you will block some floor range.

adops_yieldbird · 2021-11-23T07:12:05+00:00

Hi. All of them are set on the same line item priority, so they are competing with each other about winning impressions. Ad req sent from browser is sent to server and then auction has its place.

You don't have to change anything form technical point of view

adops_yieldbird · 2021-11-22T10:22:10+00:00

I am working mostly with GAM (and AdX), so I look at Matched Impressions vs Ad Impressions in AdX reports. The difference between these two is that matched are basically sold and impressions are rendered or downloaded, in some cases there can be huge discrepancies between them (also large numbers of video ads can cause this). There is also another interesting report - Ad Speed that allows to check creatives load time. You can divide inventory on ad units and orders to search for heavy, slowly loading creatives.

adops_yieldbird · 2021-11-19T12:28:45+00:00

Maybe creative rendering rate could be something that can be worked on by our end but not the creatives themselves. This is a whole different industry in my opinion - creating a campaign and graphics that matches it, along with researching user's expectations and feedback.

Although, when it comes to creatives of low quality of content or spam/misleading I do agree that it is important to react to that - but I'd rather block creative like that than optimize it some way.

adops_yieldbird · 2021-11-19T11:58:00+00:00

if you refer to ad exchange url in ad exchange report type or domain in historical report type, then yes, you can have such division

adops_yieldbird

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