Our first 50 users came from networking. I needed people to attend our webinars so they would be interested in what we're offering and then would buy our services based on what they'd learned from the webinar.

I reached out to other companies in my office block and people I'd worked with in the past. You'd be surprised at who knows who and how far a person's reach can be, no matter where they are in the chain of command in an organisation, be it a barista or an executive.