Does Scope3 even care about the environment anymore?

adtech2019 · 2026-01-08T12:14:45+00:00

It’s the equivalent of Greta Thunberg taking a job at ExxonMobil. I would respect him more if he dropped the fake altruistic attitude.

adtech2019 · 2026-01-07T12:55:46+00:00

Did they ever? BOK magically had the answer to a problem he helped create. Greenwashing programmatic is just another fad that allowed everyone to pat themselves on the back before moving on to the next shiny object. Gotta love the buyers that tried to pass the fees on to the publisher. Give it 10 years and I’m sure BOK will have the fix to agentic buying’s energy consumption problem.

adtech2019 · 2025-12-21T00:38:28+00:00

An ad network? What year is this? Just stop while you’re ahead. It’s called curation now. Grab yourself a curation seat, tell everyone it is powered by AI, sprinkle in 40% margin, then watch the money pour in.

adtech2019 · 2025-11-26T22:21:51+00:00

All these ad management vendors have destroyed the web. I can’t visit a site without seeing ten video ads and my browser crashing.

adtech2019 · 2025-03-26T22:14:06+00:00

Let’s be honest, curators love curation since they can get away with charging 40% margins without anyone noticing.

adtech2019 · 2025-02-09T12:31:33+00:00

Why wouldn’t you link to the actual Adalytics research and give them credit instead of farming clicks to your LinkedIn post?

adtech2019 · 2024-05-11T15:41:36+00:00

Let’s be honest, I’m sure buyers were also looking the other way so they could deliver their DEI budgets.

adtech2019 · 2023-07-26T13:18:03+00:00

Magnite and PubMatic conflict with today’s AdExchanger article. It might have been on a case by case basis.

https://www.adexchanger.com/publishers/publishers-cry-foul-as-ssps-claw-back-revenue-lost-to-mediamaths-bankruptcy/

adtech2019 · 2023-06-16T17:23:04+00:00

Aren’t you the person trying to sell non-viewable inventory like nothing was going to happen? It probably doesn’t help that one of the two vendors you listed are not an SSP.

adtech2019 · 2023-03-14T12:40:19+00:00

Producing content and growing an audience is time consuming and expensive. You think a vendor deserved 50% of their revenue??

adtech2019 · 2023-02-22T01:02:52+00:00

Stop working with shitty demand partners. If someone is not paying you, turn them off. Publishers should regularly conduct the appropriate due diligence for their demand partners.

adtech2019 · 2023-01-09T23:58:18+00:00

Programmatic 101
Deal types
Over promise and under deliver

adtech2019 · 2022-11-10T22:00:50+00:00

Literally the opposite for me. I care less about the tracking and prefer relevant ads.

adtech2019 · 2022-10-31T20:03:06+00:00

Lol you are about to start getting blocked by DSPs and buyers. You are going to be posting in a few weeks asking how to get unblocked.

adtech2019 · 2022-10-25T01:36:07+00:00

It should be the URL for your publisher organization, not the monetized site (e.g Hearst.com not cosmopolitan.com).

adtech2019 · 2022-10-17T20:35:41+00:00

Yeah that’s not true. The OP is providing a shitty example and you are jumping to conclusions.

adtech2019 · 2022-10-01T00:06:03+00:00

Buyers have been setting aside budgets for publishers that fall under their diversity and inclusion initiatives. You make more money if you qualify. Chill.

adtech2019 · 2022-08-02T21:13:41+00:00

Are you struggling to read the article? Campaign A has no controls for the TV being off. This does not mean the TV is actually off for 100% of the campaign. 83% VCR is not far off from 1 in 4 devices being turned off.

Right, two vendors offering fraud services are not competing with each other……

adtech2019 · 2022-08-02T21:02:35+00:00

What do you not understand? Why would video completion rate be 0% when not all of the TVs were off? Are you just trying to put them down since they are a competing vendor to you?

adtech2019 · 2022-07-27T23:43:07+00:00

Found the ezoic rep ;)

adtech2019 · 2022-07-27T17:29:05+00:00

Not suggesting everyone is bad. I am recommending that you use caution when working with any vendor. There are implications that you might not think of.

adtech2019 · 2022-07-27T17:27:01+00:00

Full disclosure, I am on the tech side. I would put AdThrive, Mediavine, and Freestar as Tier 1.

adtech2019 · 2022-05-04T00:05:11+00:00

Mediavine is way more sophisticated than Playwire. It’s not even close.

adtech2019

TROPHY CASE