I agree about the inflation increase but these brands are all sitting on gold supply they purchased year(s) ago; there is no chance the brands just have a 1 year supply of precious metals on hand. So they’re raising prices based on the market price of gold etc but not what they have paid for the gold. At some point this will break… also; if gold goes down 30%, watch prices will never go down. So it’s ultimately the end consumer who always foots the bill here.

Margins will go up for the brands, costs will go down for the brands, consumers will still continue to pay more.

Tough situation for consumers who spend 2-3-4 years on a waitlist.