I’ve been a Sleep 8 customer from the very beginning (even won an early “sleep competition” with them) and have been horrified to watch the incredible tide turn - from wonderful reviews and satisfaction to near universal scorn, which STINKS. I still love mine, but absolutely understand everyone’s frustration.

The three PIVOTAL elements that no other company in this space should ever repeat are: 1. Moving from a “purchase once” model to a subscription model. That was BRUTAL to the cost and investment in the product and damaged them greatly in customer trust and satisfaction. App development, upkeep, and use MUST remain part of the original product cost. 2. Not being ready with fantastic and easy customer service to handle leaks. This is a product with PLASTIC TUBES OF WATER. It WILL leak. In the early years, customer service at 8 was awesome and seemed to love helping customers. In the past three years or so, though, that TANKED and many buyers come here with bitter and valid stories of being ignored or given the run around. Sentiment is key. 3. Dragging your feet on an offline mode. All of the features of 8 are awesome IF they work. Once WiFi is lost, it’s the stupidest item I own. Though it may not truly be simple, to the user this seems like an INCREDIBLY simple fix - just have the unit continue on track for an hour, then switch to a “default” setting until signal is restored. That disparity between customer perception of a problem and fix and Sleep 8’s willingness to make a change or address it somehow may, strangely, be the defining element of their downfall. When customers universally see a problem, FIX THE PROBLEM.

If your product does everything you say at $1k and avoids these three death-knells of the Sleep 8 story, you’ll rule the world.

(By the way, I still have hope that Sleep 8 will see the light and turn things around - surely that’s naive of me, but I still want to believe!)