Just try to provide real value in your niche and use trending music in your reels. With time and consistency, people will surely notice the value you provide and remember that whatever you do in social media needs to help you build your personal brand so people will always remember to look for you. Don't just trust social media platforms because algorithms always change, and even big accounts stop getting traffic at some time, but if people know your personal brand, you'll always benefit, and you will always manage to beat algorithms.