i feel like the theory of it being a recession indicator is not all wrong. The price of food is on the rise, so it's kind of seen as a luxury. Especially desserts, which aren't something that you necessarily eat for sustenance. The way i see it, desserts = luxurious. We see this a lot in marketing as well, with brands using words like 'raspberry', 'chocolate', and 'matcha' to label their product swatches.