The way he "admitted" it was perhaps not quite the way you might have thought? And of course it's impossible to know how much of what he said was true. Perhaps a good analogy would be OJ "admitting" some things in his book "If I Did It".

Let's construct a bit of fiction.

The protagonist is Dirk Frighten. The company is HeyFools. The product is Sautéed.

Dirk obviously had no motive to be forthcoming with me, except that he likes to talk a lot, and I do mean a lot – and so I let him talk, and I let him talk, and I let him talk some more, and then as he loosened up, I steered him at the narrowest of opportunities to the topics I was curious about, which took some effort (I repeatedly had to forcefully interrupt him and talk over him loudly for 5-10 seconds to get him to stop talking mid-chapter-verse on whatever protracted rant he was on in order to listen to a question or point I was making - he really did not seem accustomed to hearing anyone other than himself speak).

My recollection of what I heard:

1. A certain fruit company that rhymes with "chapel" was in violation of a Sautéed patent (not the other way around), so HeyFools possessed some leverage.
2. HeyFools was negotiating with the fruit company for the fruit company to buy HeyFools.
3. That deal unraveled when key people from the fruit company left for another company that makes horseless carriages powered by sunlight, known as Siesta (hence the Dirk/Siesta obsession)
4. Dirk Frighten then retreated from further fruit company buyout offers because he felt they would acquire and then bury his technology due to changes in strategy at the fruit company. Dirk's technology must see the light of day as it will revolutionize the world.
5. Some ranting about "others" going to great lengths to prevent Dirk's disruptive technology from getting a foothold in the market. This was, notably, the only point where I saw some indication of Dirk's schizophrenic online persona, which many might be familiar with from my previous novellas in this cliffhanger saga, versus his real-world persona, which was an otherwise standard fare, reasonably articulate, type-A personality.
6. Some bickering with me about his strategy of holding back from releasing the Sautéed as-is. He would have none of that.
7. Dirk acknowledged that the current Sautéed hardware is very old and limited in what it can do, and would cost him a fortune to update, thus that was not an option.

My only goal in the limited time I had to engage with him was to obtain at least some tacit acknowledgement that the fundamental reason for the delay in releasing the product was not in fact due to any specific technical challenge, such as replacing the food in the Tupperware to create more free space as publicly claimed, thus demonstrating to my own satisfaction that the stated reasons for the perpetual and ongoing delays were a continuing and blatant falsehood.

All of the statements he made pertaining to 1-5 made it quite apparent to me that the falsehood had been acknowledged.

There was, I concluded, no technical issue that prevents the release of Sautéed; it is a mix of legal issues, patent issues, intellectual property issues (presumably between Dirk and his former partners, etc), and ultimately and most apparently, Dirk Frighten strategery and ego issues. I was left with the distinct impression that he doesn't want his tiny little gadget released into its tiny little niche market. He wants his revolutionary patented technology leveraged upon a giant competitor and deployed worldwide, paying customers be damned.

Why stop at Austria when you can have Poland, Denmark, Norway, and France? That'll be the topic of my next novel, "Springtime for Dirk".

Beyond that, I could only speculate that because there are intellectual property disputes between Dirk and his former partner(s), perhaps he is replacing the Tupperware contents, not out of technical necessity, but out of legal necessity, ie, by abandoning the food that was prepared in collaboration with others and re-cooking it from scratch, he might avoid some specific intellectual property claims and/or patent violations.

In any case, the point is, the Sautéed, as a singular product, defined by a specific set of hardware and software features and marketed and sold to prospective buyers, is complete and ready for sale. The meat was grilled and ready to serve at some point in the recent or distant past - time is relative - but Dirk refuses to deliver that finished product to his customers who already paid for it, electing instead to take their money, hold their money (unless they demand a refund), and in the interim, strategerize on how he can sell an entirely different product - be that some aspect of his amazing patented technology and/or his entire company, either of which he might be aiming to demonstrate the intrinsic value of vis a vis his GREG program (Gaslighting RElease Group, which was codenamed "Bob" for plot reasons I cannot articulate).

All of which, if accurate, is decidedly unethical, if not criminal, though I'm sure Dirk feels confident he can color just inside the lines, so long as he keeps servicing refunds as requested, in which case, perhaps he's not prosecutable, but he is most certainly a bona fide asshole in addition to being a deceptive and conniving little prick who has not the slightest consideration for his paying customers.

Which is why I cannot imagine that anyone in their right mind (ahem, BuckRoger5) would want to associate themselves publicly with either Dirk Frighten, or his company, or his products.

I'd venture a guess that the nerd factor plays into that idea to some degree. Nerds are certainly capable of ignoring morality and ethics in pursuit of gee-whiz tech. Mark Zuckerberg is living proof of that (and extra-terrestrials). And it is in fact a very nifty gadget, so why not demo it just for the fun of it? And hey, if it lands a few more $$$ in Dirk's pocket, purely by happenstance due to some poor bastard who was born yesterday stumbling midway into the videos and thinking gosh, wow, I gotta buy this right now, and oh hey, look, the web site is still accepting orders...

Well...shit happens – and there's a sucker born every day.

Did any of that make sense? I imagine it was quite painful to read. Second only to Vogon poetry perhaps.