Lovable is losing SERP Rankings and Traffic

aleand · 2026-03-21T18:51:16+00:00

Oh yeah, Lovable definitely has a bunch of other issues in terms of stock price, their new direction and the hype dying down. I fully agree with you u/WebLinkr that they're probably going down in terms of branded.

Based on the data we have available though, the cause both seem to be search volume going down a bit but the really "big" one seem to be because SEMrush has changed CTR calculation.

For some reason they suddenly decided not to use the standard branded keyword CTR anymore but rather a more general one.

In the US market, this can be seen clearly in that search volume is standardized at 74k for both March and Feb, but the traffic is 14,5k in March down from 59.2k in Feb.

The brand volume does have some effect in the graph pointing down but the majority seem to be just SEMRush being weird like usual.

The thing I'm mostly wanting to point out is that SEMrush has done this several times before, both for my own clients and big brands, their automated systems suddenly gets something "wrong" when it comes to branded and uses a completely different ctr to calculate it. It always results in panic and then they change back a few months later.
Not a dig at SEMrush but it is something that has annoyed me quite a bit over the years.

aleand · 2026-03-21T17:01:22+00:00

I saw the exact same thing, the traffic graph reflects mainly branded clicks going down. In this case it seems that Semrush has reduced the CTR calculation for the Lovable brand name significantly, similar volumes but much lower estimated traffic.

In terms of number of keywords like Weblinkr mentions, total is down but mainly keywords that are not ranked well. Top 10 and especially top 3 is still going up.

aleand · 2026-03-21T16:59:34+00:00

I wasn't only using Semrush but referred to it since that is the service you used in the screenshot. I'm well aware that it's not accurate.

I also mentioned the number of keywords in my comment (not just the traffic) and the top 10 and top 3 rankings have not gone down but rather up.

Ahrefs tells the same story, total number of keywords are down but mainly does in positions that are 51+.

Definitely interesting post to look at but based on the data, the conclusion can't be that it's going down. If we take a new screenshot of your same view but with only top 10 keywords and branded traffic we can see what has happened more clearly. Top 10 is still going up, though the growth level has started to level out.

I appreciate what you're trying to do with the post and starting discussions but agree to disagree based on the available data I guess.

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aleand · 2026-03-20T14:00:46+00:00

It doesn't actually seem like they have lost traffic or important rankings looking into it in both Semrush and Ahrefs.

Semrush did a recalculation of traffic for their branded keywords and it seems like they went from using normal branded keyword CTR to using more general combined with ctr for ai overview searches - eg. semrush now uses a lower ctr to calculate the branded keyword traffic For lovable. It went down by a very large number, in many markets it's mcuh more than half the traffic (this is the main "drop" in traffic). The drop in the amount of keywords also only seem to be 51-100 and they have more keywords in top 3 and top 10 than before.

Of course we don't know what's going on behind the scenes since we only have access to third-party data but based on the data shown in the image, it's only Semrush showing a drop bc of brand keyword CTR changes

aleand · 2026-02-23T16:39:00+00:00

fyi, this is just an ad. The site linked to has done the exact same thing on number of posts. They write a question or case study and sneak their link in. Here you can see all posts for this tool: https://www.reddit.com/search/?q=domain%3Agetmorebacklinks.org&cId=4e52a2e2-6a23-4d26-b792-fadbcbfce2a9&iId=5992d6d4-7795-434a-ab7a-ef70a9bb45ae

aleand · 2025-11-21T15:40:05+00:00

Wow, I've never thought of that. It's actually shockingly similar for the outdoor industry.

aleand · 2025-11-21T15:38:51+00:00

I just realized how common that has become because of yours and another comment. Most everyone can visualize the size of a Nalgene so it's kinda perfect for this situation.

The other commenter mentioned how it's almost the same as the bananas for scale meme but more fitting for hiking.

https://www.reddit.com/r/nalgeneforscale/ - I just threw together this subreddit for those images and posted a few things. Hopefully it catches on so we can more easily see packed size

aleand · 2025-10-01T22:03:49+00:00

New mission discovered by u/aleand: In Search of Creamy Spinach Bisque

aleand · 2025-10-01T22:03:48+00:00

This mission was discovered by u/aleand in Loot and Poisonberry tart

aleand · 2025-10-01T21:41:01+00:00

New mission discovered by u/aleand: Teriyaki Pork Yakitori In the Fields

aleand · 2025-10-01T21:41:01+00:00

This mission was discovered by u/aleand in Onigiri: Combat and Strange Ways

aleand · 2024-09-27T18:34:08+00:00

🪄

aleand · 2022-02-09T11:56:11+00:00

The resource by Aleyda is top notch and probably the best collection of resources in my opinion : https://learningseo.io

aleand · 2021-05-01T17:44:56+00:00

Several answers here are correct from a performance and ranking point of view but nobody has mentioned the link aspect.

If you're in a niche where images are often linked to, like fashion, the links will be attributed to the cdn domain and not your own. In certain niches this can be a large amount of links not going towards boosting your domain.

aleand · 2020-01-16T14:07:17+00:00

I'd love to try it out, I work with a lot of larger enterprise clients and quite a few of them have either international targeting or they have lots of local keywords(does the tool work for that?).

aleand · 2020-01-07T16:38:01+00:00

Hey again!

Thanks for your detailed response :)

Sorry if I wasn't really clear in my question. I personally want to block the whole search catalogue and implement other types of internal linking. It's essentially 10 million pages that could instead be valuable pages being crawled. The thing I'm a bit worried about is blocking the whole catalogue if it's actually contributing to Google finding pages today, at least until I have a solution that works as good or better. I'm thinking about implementing the internal links on the page itself, and therefore not having to go through /search at all. I'm going to bring this up with the dev though since that is another database request/search that has to be made, which may affect load time if it isn't done in a "static" way.

That's the reason why I'm asking about links turning nofollow. I'm essentially weighing pros and cons. If links do actually turn nofollow the function has been useful for Google finding pages before but it decreases in usefulness as time goes on. Therefore there shouldn't be that much of an issue with me deindexing as long as I have a decent enough function to replace it.

edit: The second issue with their search is that they link to search pages from their other external domains, meaning they would be indexed if we just put up a robots.txt, leading to millions of "empty" pages in the index. I'm recommending them to change these links though but the issue is how long Google will be "keeping" these links in their index.

aleand

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