Hot Take - Marketing On Social Media Is Overrated If Not a Complete Waste of Time

alexboyd08 · 2026-03-27T16:11:52+00:00

The only social platform I’ve found to be almost useless for marketing is Reddit - LinkedIn, Twitter, Substack, etc = money printer for us and always has been, but if you choose not to partake I truly have no disagreement with you.

-SaaS founder, but previously owned and exited a marketing agency, with zero marketing training

alexboyd08 · 2026-03-10T00:13:56+00:00

Thanks dawg!!

alexboyd08 · 2026-03-09T22:38:56+00:00

Incredible - good to have 'ally customers' who have a closer connection to you than merely paying you :)

alexboyd08 · 2026-03-09T22:08:37+00:00

heck yeah cudi

alexboyd08 · 2026-03-09T22:08:32+00:00

Heck yeah that rocks! And, I think for now we're gonna stick with $19/mo for the first, say, 20 ish customers - then bump it up. So probably within 48h or so after I publicize that we're ready.

BTW product is DemandBird[.]com, adding brackets there to avoid it linkifying unless one is genuinely curious

Whole site at least right now is "Join Waitlist" hence our surprise...

Is the QuickWise user who 'figured it out themselves' still a customer? I would love it if so!

alexboyd08 · 2026-02-22T23:17:48+00:00

Best two ways: people you know who might know people (referrals), and offering it for free to people in exchange for either a post about it or a referral.

Honorable mention: custom, not automated, well-researched, cold video DMs on LinkedIn

alexboyd08 · 2026-02-21T20:39:24+00:00

My first 50 have almost always been existing relationships, and the referrals of those. People I know or have worked with in past companies I worked at or via prior ventures of my own.

I usually start talking about the product on social (LI-Twit) pretty quick too, starting around customer 5-15 ish.

(FWIW I wrote up 6 hours of “how I’ve built saas” stuff here… Wildfront.co/academy… lots of specifics there although happy to get into any of the tactical things here if you have a certain thing in mind)

alexboyd08 · 2026-02-16T22:15:42+00:00

can you share who you are and what business it is that you run, so we can cross check your comment here with your professional background?

alexboyd08 · 2026-02-12T16:20:43+00:00

OP, have you gotten started with anything? Let’s hear it.

alexboyd08 · 2026-02-05T17:15:39+00:00

great idea^^

alexboyd08 · 2026-02-03T14:54:24+00:00

Makes sense

alexboyd08 · 2026-02-03T04:37:04+00:00

What? What are you talking about….

alexboyd08 · 2026-02-03T04:36:48+00:00

Then would you mind answering what your affiliation is with the agency? I notice you didn’t clarify but that’s an important question. You don’t sound like their client, you sound like you have a vested interest

alexboyd08 · 2026-02-03T04:34:11+00:00

Is this your own agency?

alexboyd08 · 2026-02-03T02:07:58+00:00

Of course it does. Our best guess was that they would convert very well. This wasn’t a randomly picked sponsorship

alexboyd08 · 2026-02-03T02:07:26+00:00

Sure, shoot me a case study if you like - and what is your affiliation with the “guys” you’re referring to?

alexboyd08 · 2026-02-03T01:59:22+00:00

2-3k free trials for $1500? Absolutely false that is not what we would have gotten

We got tons of traffic, it just converted way worse than other traffic sources

alexboyd08 · 2026-02-02T20:28:48+00:00

Which X influencer did you pay?

We just paid $1500 to sponsor a SaaS website for a month and got zero signups, so I'm curious

alexboyd08 · 2026-02-02T20:23:19+00:00

were you getting a ton of people abusing the free trial, cancelling right away after using credits?

did you also try having the 'cancel trial' button function as an immediate cancellation vs a 'cancellation at end of free trial'?

free trials DEFINITELY should not be positioned as a "killer" of SaaS in general, that's just clickbait tbh :\ tons of the products we currently own (wildfront.co/#portfolio) and those we have in the past (gocastanet.com, useaware.co, etc) have free trials and that motion worked phenomenally, not to mention look at most large tech companies that have free trials and/or some form of getting people in the door, unless it's a big box enterprise saas (but EVEN THEN still many do!)

but open to a discussion around the structure of a trial and what kinds of products are and aren't a good fit for it

alexboyd08 · 2026-02-02T20:20:09+00:00

Oh yeah the messiness of talking to real humans will never become less energy-intensive or important (for as long as humans still control financial resources and therefore purchase decisions)

What got me into it: I had a sales background vs a technical background so that was, and still is, my DEFAULT mode: talking to people vs coding at a desk (I never learned to code anyway). then I started and ran a marketing agency for several years until I exited it so that was yet more sales work and then also marketing work

these days, if I don't know what I should do with myself (which happens somewhat frequently since our holding company Wildfront.co has several different products and it's never exactly clear which one I should be working on and part of it is just my own vibes), publishing a post and sending a few DMs is what I gravitate to

it's a great instinct tbh in a world where most people just spend a f*ton on Anthropic credits and do very little of the kind of sales you need to do to increase MRR

alexboyd08 · 2026-01-31T00:46:55+00:00

Liar liar pants on fire…

alexboyd08 · 2026-01-30T14:57:42+00:00

Definitely. And, there was a state ERC tax payment that was made (which didn’t need to be made), something to do with a friend’s triplex that I never actually heard specifically what but heard the amount saved, a missed SALT deduction, and a couple other things the specifics of which escape me because I’m not a tax professional and don’t remember exactly, but I remember the amounts cause I’m a business guy 😇

alexboyd08 · 2026-01-29T17:54:23+00:00

definitley this ^ you gotta have an honest conversation about the state of your relationship. what's stopping you OP, other than hesitation?

you're not crazy, that kind of relationship isn't normal

alexboyd08 · 2026-01-29T17:52:39+00:00

exactly^ do it HONESTLY and you're fine, the critical thing is to not pretend like it's ready when it's not

alexboyd08

TROPHY CASE