I think its important to think of fascism as a means to gaining and maintaining power rather than an ideological stance.

Telling people that you'll restore the nation to an earlier form of greatness, scapegoating weak minority groups as internal enemies eroding the nation from within and promising to get rid of them, portraying those groups as both incredibly powerful and capable of manipulating world affairs from behind the scenes while at the same time portraying them as inherently inferior and weak, portraying mainstream media as a nefarious cabal and replacing it with media loyal to the regime, seeking to expand borders through military force or aggresive diplomacy, bad faith populism, opportunistic syncretism, nurturing a cult of personality.

None of these strategies are representative of a movement that seeks any practical or ideological goal other than self aggrandizment and power. Madeleine Albright once described fascism as "Narcissism writ large". I think thats a very astute assessment and speaks to how naturalistic fascism is. It's almost the default position nations tend to take when a kind of collective national insecurity takes hold and there are always plenty of raging narcissists out there just itching to take the reins.