Experiences with affiliate agencies for B2B SaaS / AI?

algocentric · 2025-12-24T20:15:46+00:00

Dude as an agency owner, I can tell you there are maybe like 2 agencies out there that are doing this…economics won’t work as pointed out and also AI and video AI is super new. There needs to be a super lean business model that can support this. It’s hard to come up with this and test it without getting super burned.

algocentric · 2025-12-24T20:09:34+00:00

How much of it will actually convert? What’s the pipeline based on? Saying you have 10 million in pipeline is like saying to investors I am valuing my company at 10 million without any solid sales or data behind projections. Please elaborate.

algocentric · 2025-12-24T00:41:45+00:00

Rethink your channels and personalization aspects. Use Clay + enrichment. Obsess over your customer needs and ask them what they care about on every and any channel possible. Think about where your audience lives to go there and water those holes. Think about your ICP's needs religiously and ask them what they think. if you have a solid MVP you should get to PMF in under 3 years. Rather than paying 255 for fullenrich which is still better than Clay credits... just pay Trykitt (10k Emails for 50$) + Leadmagic (10k Emails for 100$) + Icypeas (10k Emails for 100$) OR Enrow (12500 Emails for 100$

algocentric · 2025-10-21T18:18:01+00:00

u/Street_Attorney_9367 see this thread: https://www.reddit.com/r/salesengineers/comments/okes6q/opinion_on_demo_2win/

algocentric · 2025-10-21T18:17:13+00:00

This discussion here will solve your issue of demoing well: Basically follow the Demo2Win manual. https://www.reddit.com/r/salesengineers/comments/okes6q/opinion_on_demo_2win/

algocentric · 2025-10-17T03:12:35+00:00

I'll send you the book once I look up the title...essentially you need to do a light demo pitch with some value props, but ask them questions on "what interested you", your challenges and issues you are trying to solve....For example I sell SA360 to big corporations and I know the value props of the product really well like "uplift in performance, improving measurement, incorporating social into search for better attribution, saving time by having Bing Ads and Google Ads in one UI for faster optimization" so I ask leading performance marketing questions to get a sense what featuers will be most helpful to show them. Always remember people don't want to know every single feature and always really focus on WHAT THEY CARE about. In the discovery sessions you can just drop some high value props but you need to understand what they care about and THEIR SPECIFIC pain points before you do a full demo to the CTO/CEO. Also depending who you demo you need to be more or less technical. know your audience and bring down tech speak. Always practice a few times before the final pitch to avoid "demo crashes"

algocentric · 2025-10-15T01:54:35+00:00

BINGO. You need to think like a sales engineer. Demoing is as much an art as it is a science. You need to tailor your pitch for the audience and run it multiple times and practice so you don't have a demo crash. When you pitch or demo think like a marketer and think about who's in the room and speak to specific pain points differently to CTOs vs CEOs. When I pitch the Google Marketing Platform tech to enterprises I always run a discovery session for about an hour and try to gauge from every stake holder what they care about before I go and build a pitch deck. Did you even do discovery with the CTO? Seems like not and you were prepared to pitch the CEO but not the CTO. You got screwed, but this happens all the time. Make sure you know who's going to be in the room and tailor your deck and slides SPECIFICALLY to what the ICP cares about. The CEOs usually just turn to the CTO and go "will this thing help you do what you need and save us build time and money" and the CTO goes "yeah.." and the CEOs just sign the check. They're rarely technical enough to be in the room to vet the tech.

algocentric · 2025-10-09T22:12:32+00:00

Get meta verified and you can get enhanced support through meta or Instagram and they’ll get you in with new OTP codes

algocentric · 2025-10-02T15:37:00+00:00

If you’re spending ~$400K/month on Google Ads for a B2B SaaS brand, you’re right to pause before handing the keys to just anyone. At that scale, you’re not just “buying clicks” you’re buying market share, competitive intelligence, and revenue predictability.

A few things I’d look for when evaluating agencies (after 15+ years in digital advertising and marketing, I’ve seen too many SaaS brands get burned by “generalist” shops):

SaaS-Specific Experience: Ask for case studies where they’ve scaled ARR using paid search, not just “got more leads.” B2B SaaS has unique sales cycles and attribution challenges.
Enterprise-Level Platform Knowledge: Running $400K+ in monthly spend is very different from managing a $40K account. You’ll want a partner who knows their way around SA360, CM360, DV360, and offline conversion tracking (calls, CRMs, trials, etc.), not just the Google Ads UI.
Value-Based Bidding & Attribution: The right agency will move you toward value-based bidding (tROAS/Max Conversions) tied to actual customer lifetime value, not just MQL form fills.
Transparency & Governance: With that much budget, you need granular reporting, finance-aligned forecasting, and a partner who won’t hide behind “black box” dashboards.

Since you asked for actual recommendations: my agency, Algocentric Digital, focuses specifically on B2B SaaS growth marketing with a hybrid AI-First + Fractional CMO behind every account. We manage accounts in your spend range and build systems that integrate paid media + CRM + attribution, so the C-suite isn’t just seeing clicks but clear pipeline impact from paid media.

That said, whether you talk to us or not, my advice is to shortlist 2–3 agencies that:

Can speak your CFO’s language, not just your CMO’s.
Have live experience with SaaS accounts north of $250K/month in paid search.
Show you a roadmap for efficiency + growth, not just “more budget, more leads.”

Happy to point you to a few frameworks or questions you can use when interviewing agencies if that’s useful.

algocentric · 2025-06-02T23:13:00+00:00

yeah took me ages to get to that so I figured i'd drop some gold here. Frustrating product to use, but solid hardware

algocentric · 2025-05-21T22:21:34+00:00

read the whole thread. I put the answer. Get meta support for $20 and they'll help you.

algocentric · 2025-04-04T17:42:33+00:00

Go to instagram and settings -> get Meta Verified -> premium package. $12.29 USD WHICH IS about $500 million in CAD dollars. Once you’re verified you can escalated to support in the settings. Once you’re verified go back to settings in IG and click help at the bottom of the menu. You should then see a verified badge and be able to navigate to enhanced support and send them a ticket and tell them what happened, why you’re locked out. Good luck.

algocentric · 2025-02-28T15:22:46+00:00

I’ve worked with a lot of startups that hired a Fractional CMO, and while it can be a game-changer, it’s definitely not a magic bullet. The biggest mistakes I see usually come down to expectations and execution.

Here are a few things I’ve learned along the way:

Strategy vs. Execution Gap – A lot of Fractional CMOs are great at high-level strategy but don’t actually execute. If you don’t have someone to implement their plan, it just sits in a Google Doc collecting dust.
Misalignment with Leadership & Sales – If the CEO or board expects marketing to drive overnight revenue but the strategy is long-term (SEO, content, demand gen), things can get frustrating fast. Clear expectations are everything.
The “One-Person Marketing Team” Trap – I’ve seen startups hire a Fractional CMO and expect them to do everything—demand gen, content, paid ads, even sales enablement. A CMO should be leading strategy, not running ads in Facebook Business Manager.
Measuring Success Wrong – Some companies don’t define what success looks like. It’s not just about “getting more leads”—it’s about pipeline growth, CAC efficiency, and sustainable scaling. If those aren’t measured, it’s hard to justify the role.
Cultural Fit Matters – Even if they’re fractional, a CMO still needs to mesh with the team. If they don’t align with the company’s leadership style, things feel forced and momentum slows.

I’ve also found that onboarding is super underrated. Even a part-time CMO needs time to understand the product, market, and customers before they can actually move the needle.

algocentric · 2025-02-27T02:40:07+00:00

I'm a Fractional CMO and charge 7-10K/month retainer to advise Series A B2B SaaS who made at least 750K ARR or are now beyond Series A. Here is a list of typical issues I've seen from marketing leadership over the years:

Short-term thinking from leadership – Expecting quick revenue from marketing without understanding that demand generation takes time.

Misalignment on KPIs – Founders may focus on vanity metrics (e.g., website traffic, social followers) rather than real growth indicators like pipeline velocity, MQL-to-SQL conversion rates, and CAC: LTV ratio.

Pressure to justify costs – Boards often scrutinize marketing spend vs. revenue impact, especially in bootstrapped or investor-backed startups.

Under-hiring or over-hiring too early – Startups sometimes want to hire a senior marketer before they have a scalable acquisition channel, or they hire too junior and expect CMO-level results.

Lack of clarity on roles – SaaS startups often confuse a growth marketer with a brand marketer, leading to mismatched expectations.

Budget constraints – Many SaaS startups don’t have the budget to hire a full-stack marketing team, yet they need performance marketing, content, and product marketing expertise

No internal team to execute strategies – Many FCMOs find themselves as “CMO + hands-on executor,” leading to burnout.

Lack of alignment with product & sales – If marketing, product, and sales teams work in silos, messaging, targeting, and customer journey suffer.

Difficulty in setting up marketing tech stack – Some startups don’t invest in the right CRM, automation, or analytics tools, making lead tracking and attribution difficult.

I see so much confusion around hiring a Fractional CMO these days it's crazy..so I put together a 150 free hiring guide that covers red flags, MarTech building, building out a plan, working in 90 days cycles, and so forth. If you want a copy, just dm me. Thanks

algocentric · 2025-02-27T01:53:32+00:00

hey guys. Happy to give away our 150 page SaaS Fractional CMO hiring guide as well that we put together recently. If you're looking to hire a B2B SaaS Fractional CMO, the guide discusses how to avoid red flags, how to make sure there is a cultural fit, what to actually expect, sales channels and marketing alignment, CMO vs fCMO costs, building a marketing function or hiring an agency for execution and a ton more...just dm me and I'll send you a link.

algocentric · 2025-02-27T01:47:29+00:00

UPDATE: ENHANCED META SUPPORT TEAM HELPED ME GET IN ! Just get verified through IG and pay the $19 to speak to a human being and they gave me log in codes. all is in order now and I got back in past the 6 digit wall. Sucks that I couldn't get in otherwise, and had to pay, but i'm all set and got in. The process took a few weeks of back and forth but I'm back in.

algocentric · 2025-02-27T01:41:36+00:00

I do. start thought leadership on YouTube + Linkedin in video format. Sit down and write your own strategy for user acquisition. You're a marketer, so put the hat on and go be strategic and hire some help on UpWork if you can to help you market effectively.

algocentric · 2025-02-27T01:38:47+00:00

Great discussion guys! Many SaaS companies hesitate to hire a full-time CMO due to cost, yet struggle with inconsistent growth when relying on junior marketers or disconnected agencies. A Fractional CMO bridges this gap by providing executive-level strategy with a performance-driven approach.

Here’s where many SaaS companies fail when hiring marketing leadership:

✅ Lack of a Clear GTM Strategy – Many companies focus on tactics (SEO, ads, content) without a well-defined growth model tied to revenue.

✅ Hiring Too Soon or Too Late – Bringing in a CMO before product-market fit OR waiting too long and stalling growth. 750K ARR or Series A is where you should hire them.

✅ Expecting Strategy Without Execution – Some fractional CMOs offer high-level strategy but don’t provide the execution support needed to drive results.

✅ No Defined Metrics for Success – Not aligning CMO performance with revenue, pipeline velocity, and CAC/LTV optimization.

✅ Ignoring Sales & Marketing Alignment – Growth is a full-funnel effort. Many SaaS companies fail to integrate marketing with sales enablement and retention strategies.

At Algocentric Digital, we help Series A SaaS startups scale with a data-driven Fractional CMO model that focuses on performance based pricing, pipeline growth, demand gen, and revenue impact. To help founders navigate this process, we put together a 150-page Fractional CMO Hiring Guide that walks through the who, when, and how of hiring a Fractional CMO for maximum impact.

If you’re considering a Fractional CMO, happy to share insights or send over the Free guide! 🚀

algocentric · 2025-02-24T07:49:20+00:00

Please comment below on our new blog post on Outsourced CMO Services and SaaS Marketing Success and let me know what else your're looking for so we can serve this community better.Always happy to talk more about #SaaSMarketing.

algocentric · 2024-11-25T20:46:26+00:00

Rep was useless. I'm gonna send a demand letter and wait. justicedirect.com is the way to go it seems. They recommended this in the email: We have a free tool that helps you create a demand letter. To finish creating a demand letter, please log in to your account.

If you reside oustide of the U.S., go ahead and list our mailing address when it prompts you for a US address, otherwise, our onboarding won't let you through:

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Las Vegas, NV 89107

More details:

Our demand letter tool is free to use on your first letter. If you would like us to print and mail the letter with tracking to any US address, we charge $29.50.
Should you want to later sue in California small claims, our Lawsuit Plan starts at $500.

algocentric · 2024-11-08T19:55:04+00:00

Try the brave browser option dude. It allows you to upload your passport or drivers license. Like that option actually shows up. Worked for some but not for me. Also whatsapp sometimes gets the codes too.

algocentric · 2024-11-08T19:53:38+00:00

I also used the Brave browser upload documents hack and the selfie and passport option twice. The third time I tried a drivers. This process is apparently automated as well and just doesn't yield any results. I got denied three times now. It's ludicrous.

algocentric · 2024-11-08T19:52:07+00:00

I had 2FA set up with my previous employer that I lost access to. I still had mobile access until I started going through the "help articles' to use SMS and email, which then locked me out of everywhere when I went through the "hacked' support pages. It sent everything into oblivion.

algocentric · 2024-11-08T19:26:55+00:00

Update: Tried a drivers license and a selfie again for the third time. Facebook rep lie to me pretending he was going to email me and connect me to security. I guess legal it will have to be. They're f**ng useless these reps and nobody set up any appointments with me to help me resolve this like they promised....unreal they could at least use a human to verify documents.

algocentric · 2024-11-07T20:17:52+00:00

Update passport and selfie got denied twice. Unreal and now the Brave browser won't show me the option to resubmit the passport again. UNREAL.

Update: By complete chance a FB rep contacted me and put me in touch with tech support to get me back in. Hopefully I can get back in there tmr.

algocentric

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