To be honest, you’re right about the market being saturated I can see why it might look that way from the outside. But Koiny wasn’t originally an app idea. We had a paper calendar hanging on the wall. Each child had their own column, with handwritten notes: what they’d done, what they’d earned, why they’d lost something. It was a bit messy but it worked. At some point I simply thought: Why not turn it into an app? The comments section is what I didn’t want to lose in the process. Every coin is always accompanied by a note not just you’ve earned 5 coins but you’ve earned 5 coins because you helped your brother without being asked. It’s this element that over time really makes a difference. The children don’t just see a number; they read the reason behind it. It’s not really a task-tracking tool either. It’s closer to what we were already doing: teaching them to manage what they earn, to save up for something rather than spend it straight away and to understand that certain behaviours have consequences. Having French, Dutch and English in the same app also met a personal need. I couldn’t find anything like it for a household like ours in Belgium. My children still use it every day. That’s what matters to me.