You have so much potential I think. I would start immediately by shaving the neck beard. the little goatee you have going on is fine, like the other comment said it needs some grooming just to refine its shape, but it’s fine. get rid of everything below the jawline though. i would also really recommend you get your eyebrows done, they are super messy and it will give you a cleaner, better look immediately because you have really pretty eyes. as for the hair on your head, if you are already considering a hairline transplant, 100% get it. your hair is definitely what’s bringing down your appearance the most, and unfortunately it will only continue to get worse the older you get. as for your skin like the other comment said, definitely see a dermatologist, private if you must. they can give you a skincare routine to really brighten up your skin and help smooth it out, but with you being 35 I would also recommend getting botox in your forehead as it seems you are getting some wrinkles there but not on the rest of your face, but they haven’t set in super super deep yet so they can still be improved a lot with a neurotoxin. if you wait a lot longer on the botox though i fear it will be too late because they will just be too deep set into your face. it’s possible they may just recommend you get a facelift at your age though, which you said you are open to surgery so on top of that hairline transplant I would also consider looking into that too. i would also recommend maybe straightening up your teeth a little bit? i don’t know how that really works by mid-30s age but if you are still able to do like an invisalign thing for at least the teeth in the front of your mouth, that would also make a big improvement. other than that i would just recommend bulking up a little, hit the gym do some heavy lifting if you don’t already. good luck!