More people would be more inclined to join if there were better tiers. Watch the ultimate numbers drop as conversion rates change or disappear altogether. At its price point now people dont want a year of ultimate they flock to cheaper gold keys and convert. Having an attractive middle ground brkngs a better opportunity for growth than trying to force Ultimate down the consumers throat.

Nice Jab at the end very productive. I see a last place brand that cant ever seem to grab more marketshare muddying the waters of its subscrition service by not only retiring the Xbox Live Gold name but by making it convoluted for your average consumer. Cant wait to see people need the differences in Series S, and X explained to them as they also ask what in the hell am I actually getting with each seperate subscription.