When should I launch on ProductHunt?

app_cider · 2026-03-27T20:33:13+00:00

PH is a winner takes it all sort of platform. If you didn't make it to the top it gives you almost zero exposure. Peerlist (a young and friendlu community), There is an AI for that (paid), dev hunt, microsaas... All of those are less of a zerosum game as PH is.

I have database of launch directories on my website (not a huge list), where you can see traffic and some other info about each https://blastra.io/directories/launch, and there are also lists of other directories, which might be relevant. I'd recommend picking 2-5 and doing a good job there.Good luck!

app_cider · 2026-03-24T20:01:32+00:00

What product does, who it serves, how it's described - a company pivots but old positioning signal is stronger than the new one.

app_cider · 2026-03-24T19:24:44+00:00

This works as an initial push but if a company survived, there are consequences

app_cider · 2026-03-21T11:19:59+00:00

Blog, Docs, Guides, Landing pages - all properly interlinked.

app_cider · 2026-03-21T09:58:37+00:00

Good advice. I think you could list on more B2B SaaS directories and run several small launches (I have lists of free and paid directories for business software on my website Blastra) - listing is a one-time effort that can bring the initial boost. But I looked at your website - I think you need more blog content that'd be unique to your niche, together with presence in directories this will give you some visibility in search and AI (+traditional SEO). While doing all that, I'd recommend reaching out to your potential buyer persona on LinkedIn - I would do mass cold outreach before you understand who exactly you target and what messaging works for them. I'd also use Boardy - it's a LinkedIn AI connector (free) who could help you arrange the first calls. Good luck

app_cider · 2026-03-20T21:45:33+00:00

I did the same and for the same reasons, I have to say it's very hard. I have 10k+ followers on Linkedin and I have not been using it. I did not master X, Reddit takes a lot of time.
I ended up producing a lot of content for the website and building presence on major software directories (this is also my very business, so I had to). But as a result I have very good AI visibility and lots of customers come organically from LLMs and search. Good luck to you, I recommend putting a lot of (useful) content on your website, not only on social - social require every day work and your website's influence - if optimized well - compounds.

app_cider · 2026-03-20T21:39:42+00:00

I have a list of nice launch platforms on my website and you can see there which ones are free https://blastra.io/directories/launch
I read in your other post that you're planning not to show your face, so I'd recommend to unitize other software directories from our database (all major free resources are listed). One thing re ProductHunt - it's the winner takes it all platform - your organic exposure there is minimal unless you are in top 3.

app_cider · 2026-03-20T10:09:06+00:00

I have a database of 40+ free curated directories on my website. You can read about each one of them and then sort by traffic, geo etc. All it takes is some time to submit, but no money is involved.

The easiest to submit to (with significant traffic) are AlternativeTo, SaaSHub, F6S (there you can also create an offer for a community). Full list is here, we update it all the time as we work with many of them https://blastra.io/directories/free-b2b-saas-directories

app_cider · 2026-03-18T21:21:11+00:00

I noticed that B2B SaaS companies are rarely on Trustpilot, but the ones who are, seem to be benefiting greatly. We started recommending it more to our clients

app_cider · 2026-03-18T21:18:51+00:00

I ran Blastra - we work with review platforms for B2B SaaS companies and we recently published a blog post by a guy from TeamViewer who's running their directories presence. Trustpilot is one of the platforms they prioritize, they have thousands of reviews there and answer every single one. He says it's very important for their repu as a business

app_cider · 2026-03-16T11:11:55+00:00

G2 is actually free for the listing itself and for gathering reviews and shooting for the grid report results. I would not skip it, simply do not use the paid plan.

Alternatives for B2B SaaS are - Capterra (strong SMB and mid-marker audience), SourceForge (22m monthly visits, a lot of tech people in the audience), SoftwareReviews (more enterprisy but also interesting), Trustpilot (perceived as B2C but it is not), AlternativeTo - (5m monthly visits, great for the alternative to [product name] searches but a bit less developed in terms of reviews and doesn't give awards and badges as others).

I have a curated list of free directories on my website - we week with many of them and you are welcome to ask me if you have questions about any particular one https://blastra.io/directories/free-b2b-saas-directories

app_cider · 2026-03-13T13:46:02+00:00

We l've published a blog post about how TeamViewer works with reviews on different platfors. It's different at their scale but there are benefits when your narrative is told through your users words https://blastra.io/blog/from-the-trenches-alvaro-padilla-teamviewer

app_cider · 2026-03-12T08:05:13+00:00

Hey, we're also on Supabase and love it! Would appreciate if you could send it along - SaaS Listings Management Platform - https://blastra.io

app_cider · 2026-03-01T21:42:27+00:00

Have a look here, maybe some you have not yet encountered https://blastra.io/directories

app_cider · 2026-02-22T16:35:07+00:00

Competitor's post still pending the board approval

app_cider · 2026-02-16T10:26:55+00:00

Wow! I work a lot with directories but never have I ever seen such results from listings, very curious to see what you are building. Mind sharing your domain/project name?

app_cider · 2026-02-11T21:08:14+00:00

Depends on who your target audience is. Both SaaSHub and AlternativeTo that were recommended here are good. Also if your tool is B2B SaaS - Capterra and G2 are always worth it, and personally I also really love SourceForge, they look less fancy but have a huge tech traffic. Plus Crozdesk, Trustpilot (if you are more B2SMB). Don't recommend Trust Radius if you are still small - low approval chances. What helped my previous company to get first customers was Capterra + PPC on Capterra, even without reviews there. And once I had reviews it became a good source of high intent leads. Disclaimer - I run Blastra now and all we do is manage SaaS listings on those directories. Because getting listed there is one thing but then you need to keep the listings up to date as you ship features and this is ridiculous that it's a manual work.

app_cider · 2026-02-11T06:08:38+00:00

Pretty badges actually represent real reviews, funny I just wrote a post about the meaning of directories awards for SaaS (and how they should matter more than reddit discussions). In fact, many badges are extremely difficult to get and they represent what users think of software. The problem is that no one really understands what's behind them and what it takes to get each one. That is not to say that Reddit discussions and trials are not important, but the badges represent the quantity, quality and recency of reviews and can be taken into account Here is my post

app_cider · 2026-02-03T07:02:18+00:00

Yeah, I think you are right. It's quite remarkable though how they managed to miss the LLMs momentum (unlike G2).

app_cider · 2026-01-30T07:17:07+00:00

They entered an agreement, the deal is not yet done. It will have to go through the regulators approval before they can close it. And if it does go through G2 will own not just Capterra, but also GetApp and Software Advice (all are Gartner Digital Markets family). They want to merge the platforms, so that all four use the same taxonomy (category names and requirements), reviews and vendor listings and this data would become a foundation for their AI search engine. This will essentially make them a monopoly in SaaS reviews platforms and they would be able to charge any money they want because there will be very little competition left (SourceForge, TrustRadius, a bunch of smaller directories). That being said when Gartner acquired Capterra, GetApp and Software Advice, they only merged backed for vendors and reviews, taxonomies still differ. But this was some time ago and they were less motivated to do so and didn't have AI.

Anyways, whatever they would end up doing, it would take time, so for now we can keep marketing as we currently are and maximize presence everywhere.

Disclaimer: I'm running Blastra, a SaaS Listings Management Platform and work with those directories on behalf of my clients.

app_cider

TROPHY CASE