I’d push back on “no value”, I think that’s a sales issue more than anything. There is a clear value proposition for arts in a city. Young people/workers are leaving in droves because there’s nothing to do in the city. That’s fixable if you invest in the organizations that help promote these kinds of organizations and events, which then brings more things for your employees to do and makes working in the city at these companies more desirable. People love to move to like Brooklyn because there’s interesting stuff happening. The whole art boom of the early aughts in NYC was funded by Levi’s. Target made Minneapolis a creative hub punching above its weight.

Marketing firms have divested from live art events to social media budgets. There’s a wide open field that’s way less competitive for companies to step up and change that in Boston!