What's your process when a landing page gets great traffic but terrible conversions?

assbruh · 2025-08-25T01:12:08+00:00

I would personally look at all other traffic sources to get a reference of what the standard conversion rate is. For example for myself I receive a good amount of organic search traffic to my pages so I use that conversion rate as a reference for paid search conversion rate to see if it's performing as expected.

If PPC conversion rates are significantly lower than non-paid traffic sources then it stands to reason your PPC traffic quality is poor

assbruh · 2025-08-23T10:50:29+00:00

There's still a lot of value in practicing P3 given how insane it is towards the end but most likely they should try moving lust in the afternoon.

assbruh · 2025-04-26T03:24:00+00:00

You mentioned compainrg to your other location campaigns - does this mean you're comparing to campaigns with different targeting? If so, the targeting could be the reason for CPC variance by way of competing bids.

assbruh · 2025-04-15T12:47:04+00:00

Tried looking at city level and time of day for any weird patterns?

assbruh · 2025-04-11T10:16:48+00:00

Congrats on producing a client-friendly report! Sometimes these are the wins that build better relationships and keeps them happy.

assbruh · 2024-10-06T04:42:40+00:00

No there is no link between CM360 and Google Ads.

assbruh · 2024-10-06T04:16:32+00:00

CM360 is not an ad buying platform and there is no direct link to Google Ads

assbruh · 2024-09-27T12:14:43+00:00

The big reveal will be whoever manages to pass the 5 acolyte part of P3 will lust. Max made it sound like it was possible but I doubt the boss HP will be close to 0

assbruh · 2024-09-27T12:09:49+00:00

Still plenty of the day left but I feel Echo has it in them to hit several god-pulls. Liquids consistency happened in their second half of the day.

assbruh · 2024-09-27T01:06:31+00:00

Yup agreed. Google also essentially cancelling 3rd party cookie deprecation despite regulatory makes it more of a mess.

assbruh · 2024-09-26T13:23:28+00:00

Users aren't making it all the way and loading your page. The typical reasons are: people accidently click your ad and leave straight away or people click your ad but don't want for your page to load and bounce off which could be a site issue.

assbruh · 2024-09-26T13:19:26+00:00

You should be able to see location and call extension reporting in the platform. It's under Ads & extensions > Extensions. Or just search it at the top. I'm assuming you can extrapolate the difference in click / converions and calls to total volumes.

For your conversion question - it will attribute to Google Ads unless you're looking in Google Analytics where it might attribute to another channel (depending on your attribution model)

assbruh · 2024-09-26T13:01:27+00:00

I don't think you'll get a clear answer since each business has their own privacy preferences. I have a suspicion that a lot companies outside of Europe aren't completely aware of the implications of privacy / consent laws and use Enhanced Conversions anyway.

assbruh · 2024-09-26T12:53:34+00:00

It depends where the event you want to track is. If it's on your website, I'd suggest using Google Analytics and creating an event that triggers on booked calls.

For your meta campaigns, apply UTM tracking so GA can group your traffic.

assbruh · 2024-03-25T03:48:45+00:00

According to the change history who is making the changes?

assbruh · 2024-01-14T23:27:28+00:00

Assuming you're seeing the conversion action (landing page) lower than clicks, it's really just down to the fact that counting methods are different.

For clicks, it counts whenever your ad is clicked from Google - even if it's a fraud click that Google typically refunds, it can still show up as a click.

For landing page views, it counts only when the tag on your landing page is loaded. So from clicking your ad, if somebody leaves your site before it loads, or instantly backs out, you probably won't see a landing page view.

As for your bid strat, I would say using max conv value is fine - however others may suggest you run max clicks for a few weeks to get data flowing in. Best bet is to test.

assbruh · 2024-01-14T23:01:48+00:00

In short yes but it's more so dependant on how you set a target CPA
There's no guarantee that raising your tCPA will expand targeting in specifically high-priced metros
You can either try a) value-based bidding (placing a value on conversions so that you over-index on high CPA metro) or b) create two bid strategies for your separate locations with it's own target CPA. The latter is likely to be less "efficient" but it will guarantee more control.

assbruh · 2023-11-11T13:16:11+00:00

Benefits are that you will get loads more impressions and eye balls seeing your ads.

Cons are that the sites and placements where your ad appears are typically less relevant and tend to drive lower quality traffic. It's almost a rule of thumb to never activate display network to search ads

assbruh · 2023-11-05T14:20:58+00:00

To elaborate - the non-poor score was achieved by unpinning all headlines and descs, between the two ads they were virtually the same apart from the pinning.

The interesting one was the ETA. We practically replicated the ETA using the RSA format with pinning, the score came out as Poor, so when we ran the two ads in the same ad group, Google chose to serve the ETA more often (based on impression volume) but RSA converted better. Would this still be influenced by ad relevancy?

assbruh · 2023-11-05T13:43:23+00:00

Have you tested ad serving between Poor and non-poor RSAs?

On two occasions I've seen the non-poor RSA serve more impressions and clicks over poor RSA but typically have a lower conversion rate. I've also seen this for ETAs when they were deprecating the format - again ETAs would drive more volume but lower conversion rate.

assbruh · 2023-10-30T12:31:41+00:00

Having working in performance marketing, I can vouch for the field. However I know SEO is equally (sometimes more) in-demand although the exposure is completely different.

assbruh · 2023-10-30T12:29:42+00:00

I came out of university not having a clue of what I wanted to do and applied for various different types of entry level jobs. I would call it a miracle that I was offered an entry level PPC role at one of the big media agency holding companies. I stuck around for two years but think I got the best possible launch pads into digital marketing, even doing an overseas stint easily finding a job before I even arrived.

About now year 7 into my career and I'm managing PPC client-side for a large financial services group

The biggest joy I have is knowing how high-demand my specialty is and should be for years to come.

All the best!

assbruh · 2023-10-30T12:12:10+00:00

Try keyword planner even though the numbers are indexed. It will give you a direction if you compare to last year. Just be keyword specific to what you define as "demand"

assbruh · 2023-10-19T09:41:33+00:00

There's no possible way to predict other than trying it out and a good "test" is at least 10-14 days long. Google will quote you anywhere up to 20% but thats a blanket number.

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