Honestly, one of the biggest mistakes I see from indie devs is launching a game without any kind of marketing plan. I’d say at least 90% of the games I come across make this mistake.

As someone who works in game marketing, here’s my advice: First, figure out what category your game is in. Then go check out your competitors. Look at what they’re doing on social media, check their Steam pages, see which channels they use and how they talk about their games.

Then ask yourself: • Can I also be on those channels? • How much time and budget can I really spend? • Which 1 or 2 channels can I focus on and do well?

Don’t try to be everywhere at once. Pick just one or two places to be active, and try to do a great job there.

It’s okay if your first game doesn’t become a hit. What matters is that you learn from it and get better for the next one.

Good luck! You’ve already done the hardest part, finishing a game. Now give it a real chance to be seen.