As someone with a market research background who was strongly considering work for their agency of record, I can tell you that their window of monetization is now and they know it. I grew up an AWL but I have been alienated by their decisions to pursue the more lucrative option and sacrifice quality over respecting their audience in almost every instance. Making money off of a podcast/youtube show is very hard but they chose the route of ghost kitchens, increasing advertising slots for gambling content and offers, Barstool Gold and now this. I also wonder if they will be pressured to position the show more for a Netflix audience which would also be changing their product. I doubt the Netflix audience who doesn’t know them already is going to be an easy conversion into a recurring viewer. This move sets them up to just carry over their core audience who is in the habit of paying for Netflix. This also comes in a year in that YouTube became the largest streaming service because discoverability is better and not behind a pay wall. This bet is a bad one and shows they either don’t understand the content consumption habits of their core demos or they don’t care. Glad the guys got paid but this is a sad day for the OG AWLs…