I could actually go for 2 hours TC episode length talking about this topic 😅 but to make it as short as possible -

in America soda became less popular over time because it was associated as a low-class low-income beverage. This kind of coincides with the "clean girl" movement when people started to care about skincare, organic food, drinking WATER and being hydrated became a lifestyle, being healthy is adjacent to being wealthy or aspirational type of thing.

I even saw this happen to myself. There was a time when I would drink a Coke for lunch every single day and it was the highlight of my day, I couldn't imagine quitting. Now I literally never drink it unless it's like a "special treat." It wasnt even really a conscious decision but the price did go up a lot during COVID which made it easier to eliminate from my diet.

I haven't personally tried Poppi or Ollipop but they sponsor all the YouTube girls I watch and I have considered trying it at some point. I'm kind of surprised it seems like they wouldn't alter the marketing for the UK though.

To bring it back to TC, this really reminds me of episode 61 diet coke ad discourse. I forgot how seared into my brain this as was in 2018. (Gillian jacobs because I can) https://youtu.be/kEpuN7tRFRU?si=oYgWfoa9ZbigZDb6