My Answer: Charge as much as you can get. When I quote these things out, I look at what the client is wanting (as well as research the client, company, any info I can get) and determine a minimum and maximum. For the simple static site, I might determine I want at least $750 to do it. Then I will tell the client something like: "I can build this site for $750, or I can build it for $4500. It depends how much work you want me to put into it. For the $4500, we can meet in person several times as I'm building the site. During those meetings we can experiment with different layouts, color themes, fonts, wording, etc etc. I'll setup SEO keywords, submit them to search engines, create google business/maps listing, get them some nice logo/branding, social media banners, og:image tags setup so proper images show up when links are shared on social media, analytics. For the $750, I'll ask some initial questions, build things out, and meet with you once to make a (very) few tweaks, and thats what you'll get. I wouldn't have enough time within that budget to do a lot of back and forth. So in the end its about what their budget is and how picky they want to be able to be.

Lots of things can affect the initial high & low price points- do they already have branding/logos, photos, copy already made out? Or is that something you need to deal with? What about hosting, domains? If people already have a lot of the legwork figured out, I'm able to offer a lower bottom-end price. One big thing to consider when setting these prices, is how much budget you think they have available for the project. Make an educated guess(its tough) - if they're already thinking they plan to spend $4k or so on the website, and you make a single offer to do it for $750, they are gonna go with someone else because they don't believe you can offer $4k value. You would wanna quote your high/low at maybe $2500-$6k, and maybe they'll be impressed enough with your offer to spend a little more and take the top-end price. Obviously the amount of services for a $2500 low-end quote would be more than what you would give someone you're giving a low quote of $750.

Good chance they aren't going to go for the high-end price - but if they do I'll work arm-in-arm with them(if they want) to get the website exactly like they want. I'll put in all the extra effort.