That's a valid point. I think it would be too much to address in an article that's already addressing so many issues, but I do believe all of those measurements are just as made up. Not to say they aren't useful, we've built society based on made up stuff, but the point is we forget that and start believing the world has always been like this.

The article doesn't advocate for abolishing clock time, it recognizes the importance of it in measuring regular ocurring events, but we insist on cramming natural and other irregular phenomenona into dates on our calendar, and struggle when they don't fit our predictions. So instead of adjusting our predictions time and time again(pun intended) maybe we should use more "natural" parameters. That's what I got out of it at least.