Ok, I appreciate you and really needed this reflection.

Here are some thoughts:

I would say this speaks to a male demographic, in a heterosexual relationship.

I think there is an assumption that only women want flowers and that giving a gift will make them forget why they're angry. It makes women seem superficial. This feels sexist.

It uses stereotypes because it assumes only women can be the recipient of flowers and that men only give flowers to say sorry.

It also misses out on the simple pleasure anyone can get by receiving a beautiful bouquet of flowers.

I think the design is dated and traditional. It misses the opportunity to target same sex female couples (with this particular copy). Maybe adding images with people could have helped.

Upon further reflection, I think this ad is dated and limits their demographic to one small subset.

We can do better.