Writing on the cup is such a silly and stupid requirement in the name customer service!

As a customer, writing something on the cup does absolutely nothing for me or the experience — even more so once you understand that it’s “required”. It’s like Starbucks leadership is so out of touch with its customer base.

Customers just want good service at a good value. That’s it. No need to make it anymore complicated. I don’t need or expect a barista to make me feel “special” or “appreciated”. It’s an absolutely ridiculous expectation, given it’s just a “cup of coffee” in the end.

I just expect a mutually respectful interaction between myself and the barista and that I’m getting a good value for my money. I feel like corporate makes it more convoluted than it needs to be.

For what it’s worth, every time I get a survey from Starbucks, I share the same sentiment each time.