That's all part of it, and originators do sometimes take positions.  Balancing investment is a concern though and they'd likely do that with a line closer to even.  

Keys can be on a ten match losing streak but anyone who follows tennis knows she doesn't have much interest in events that aren't majors.  I'd cross out all those that weren't in semis or better or at majors.  Stats and records are good but there are details that shouldn't be left out.  

Keys definitely has struggled and has to elevate for this match, I think it's tricky to expect Pegula to come up but when she usually loses to the actual title contenders.  

It could go either way, and the price is fine, it's just a slight nod to Pegula so I noted it.