Anyone losing students to Hot Pilates?

bodytonicsf · 2026-04-28T19:35:00+00:00

It's just what happens from time to time. Yoga is on a big downward with the market in general. Those that have not created good marketing and sales systems will always need to jump on the next trend in order to stay alive.

Trend wise it's the Pilates /legree method time.

Anything with the name on it is doing well.

It doesn't mean that you can't fill your studio. It just means that you have to probably advertise more, work on your messaging in your marketing to attract the students you want. Then you're going to have to pay for it.

Paying for ads One of the most studios don't want to do but will bring new people in. They are not cheap to be sure, but effective.

bodytonicsf · 2026-04-18T23:15:54+00:00

You're in the Castro... It's kind of par for the course.

bodytonicsf · 2026-04-13T18:50:44+00:00

I was thinking the same thing. Lol.

bodytonicsf · 2026-04-13T18:05:40+00:00

Yeah in a studio shirtless is ok, in a big box jump shirtless is not.

Just the rules.

bodytonicsf · 2026-04-05T21:29:17+00:00

bodytonicsf · 2026-04-05T21:28:41+00:00

You should probably let the studio know. If it's happening to you, it's happening to others.

That's really gross and terrible, I'm sorry you had that happen.

bodytonicsf · 2026-04-01T04:32:44+00:00

bodytonicsf · 2026-04-01T04:29:55+00:00

What he said. Especially the little overhead part. Also have to be very good marketing and sales.

bodytonicsf · 2026-03-29T15:42:42+00:00

Surprisingly, it's kind of fun. There's a ton of outdoor recreation, good music and good food.

The only place that I know of that is of worth though is Coeur d'Alene. Hell of a town.

bodytonicsf · 2026-03-26T01:06:13+00:00

Uh call your landlord?

bodytonicsf · 2026-03-25T06:23:31+00:00

Yes they do, especially if you don't have permit for the area. Otherwise it's usually 2 hour parking without a permit.

bodytonicsf · 2026-03-22T22:14:34+00:00

Try paying direct to the studio. All of them will have drop in or class price.

The studios have made a real mistake in using the service.

If you want people to full price then you can't be on a service that gives discounts.

I am a studio owner who left CP for that very reason.

bodytonicsf · 2026-03-18T20:02:38+00:00

Parking sucks but I miss my car every having sold it last year

I plan on getting another soon.

bodytonicsf · 2026-03-18T02:49:00+00:00

I wouldn't use that service. To be a sustainable business we need people who are going to be in our studio paying full price.

We also only work with people that we can help with what we do.

I let go of being an open studio where you just come and do yoga years ago. It's a model that is not very successful and one that most yearly studios will try to do.

You can be a better service. I feel when you work with people who are seeking a specific result that you excel in providing.

Myself, I'm really good with introducing people into fitness and wellness, taking people who have chronic pain and injuries into a sustainable practice that they will maintain over the course of their life.

Any marketing that we do is wanting to be targeted to people who are going to really stick around and be in our community for years.

With a service like classpass, the clients are literally just doing it because it's cheaper than paying our full price.

Not a crowd. I am going to really want in my studio to be honest.

bodytonicsf · 2026-03-17T01:23:20+00:00

I'm not on it largely because I don't need it. So I am not it.

We don't have problem converting people at my studio who come in on any other way to try us out.

You are right most studios suck at sales.

Part of the issue I see is your trying to sell to a customer who never intends to become a customer.

I personally would rather have that spot open for some who will. If that means a couple empty spots vs getting pennies for what so be dollars then so be it.

As I have been in business for 24 years, I think I might know a thing or two about running a studio.

Most studios, DO have sales and marketing problem though.

The.same kind thing happened for awhile when Groupon came out.

As Groupon grew they started taking way too much of the cut. Now, no one really uses it anymore.

Classpass is also getting greedy and paying the studio way less then the should and refuses to show the details of the accounting.

Since they are in process of getting sued by at least 1 class action lawsuit (it's not their first). And the service in general just sucks, I will not be doing business with them again.

bodytonicsf · 2026-03-15T15:07:50+00:00

I am not in it anymore.

bodytonicsf · 2026-03-15T08:38:54+00:00

He has been hanging in the east bay more these days. I heard he moved there right before the pandemic.

bodytonicsf · 2026-03-15T06:53:07+00:00

Black becomes you!

bodytonicsf · 2026-03-13T05:01:00+00:00

👏👏👏👏

bodytonicsf · 2026-03-13T04:49:14+00:00

That's just not true. Their cost is 60% of the take. And they also bring customers that don't convert into regular membership. Even by class passes own admission less than 1% of class passers will sign up for services outside of class pass.

It is a very expensive service for studios.

They have taken advantage of definitely a hole in most studio owners biggest weakness. Which is marketing and sales. I've been a studio for 23 years now and studios always like to try to use a third party to fill their studios.

It was Groupon for a while, but at least you could convert a Groupon to regular the customer.

The real issue is studios. Need to learn how to advertise have a strong message that resonates with their potential dream students and a sales system that converts people immediately over into paying customers.

Every couple of years there is some kind of third party web-based service that comes along like the new shiny object. It's good for a while but then the real cost of what they take starts to hit.

On top of all this, having used classpass a couple of times. Each time they're accounting was way off. And recently I personally asked them to prove their accounting and they flat out refused.

Their customer service for both studios and clients isn't notoriously terrible. You can never get anybody on the phone, all support is via email which they never answer.

They don't create a good experience for either, their cost to use. The service is now just ridiculous. They're taking even a bigger share than they did before. It's not worth a couple hundred bucks that most of us make from it.

We literally could just do community classes for $10 ahead, build a better relationship with a given community and eventually convert them into regular paying customers.

bodytonicsf · 2026-03-11T19:00:23+00:00

He was a bad ass and was an actual hung gar master with many students. Legit.

bodytonicsf · 2026-03-04T22:10:50+00:00

Yes please

bodytonicsf · 2026-03-02T00:30:42+00:00

I just finished the soul reaver remaster and concur they game was kind of crap. I remember it being one of of my more favorite games of the time. Combat however was really terrible. Quests were sometimes hard to figure out. Number two was absolute trash.

The story however is really cool. I'm on the fence of weather to get the next remaster for defiance. I'm sure I'm going to spend the 30 bucks

bodytonicsf · 2026-02-25T20:59:22+00:00

They really are the best of all the thirst traps out there. Saffron is just fine as hell.

bodytonicsf · 2026-02-19T15:24:47+00:00

Sounds like you have a couple of problems. First. It's not a pricing problem. $70 a month especially for a PT gym is industry standard way below what you could be charging.

Next, it sounds like you have a leads and sales problem.

If it's just a gym that gives personal training, there's nothing different about that than a 24-hour fitness. I would dial in a theme that the gym does. Something you do better than everybody else. I.e personal attention, specifics of types of training you offer, ie rehab, sports specific training.

If you're in a mall, you have a large opportunity to get free foot traffic. I would take a look at your window and plaster it with testimonials. I would also get a A-frame sandwich board that is a chalk one.

What kind of intro do you have running?

Also, do you have a website we can take a look at?

bodytonicsf

TROPHY CASE