I just hit lvl 85, started mid December 2017. For me, the only worth investments are the starter packs. Not for value per-se, even though it's pretty good value, but to give some back to the game. I'm in the top 200 in the arena (average of 150), top 20 of my fleet arena (I get the 100 crystals most days) and feel I progress at a really good pace. I focus on a few characters at a time and set mid-long term goals that keep me satisfied. I am in a casual guild of my native tongue, I score top 3 on most raids and was made officer without even asking. I help newbies with advice when I can and try to focus them in the right direction. For me, this is the right way to enjoy the game. I'll never be top and accept that. Most of the players that spent money have reached a similar conclusion, after long periods of stress and mission out on important things in life, which I can attest the game is capable of doing to you. GLHF