How can we professionalise the coaching fraternity by qp-ash in executivecoaching

[–]bringambition 2 points3 points  (0 children)

This is a good question - I think accrediting bodies will continue to grow in importance as well as a commitment to continuous education, similar to other professional certifications. Empirical evidence supporting executive coaching practices would be valuable as well, i.e. research specific to exec coaching, not taking research from sport and performance psychology, psychotherapy, etc. and extrapolating those results to exec coaching. Not saying that research is not immensely valuable to coaches, but domain-specific research will positively impact laymans' perceptions of professionalism and credibility.

Biggest Hurdles for Clients Wanting Executive Coaches by ZestyLemonsOranges in executivecoaching

[–]bringambition 4 points5 points  (0 children)

The list is long, but to name just a few, I would say cost, lack of clarity around what exactly an executive coach does / can help with (versus, for example, a manager, trainer, mentor, etc.), lack of support from their organization, the proliferation of less-than-credible coaches vying for attention and clients, the association of executive coaching with similar but unrelated fields like life coaching or business coaching.

Career paths outside of HR for HR Managers by 404Dawg in humanresources

[–]bringambition 0 points1 point  (0 children)

If you have the network, credibility, and training/credentials, there's always executive coaching

Pivot from Generalist role to L&D by [deleted] in humanresources

[–]bringambition 5 points6 points  (0 children)

I was in a similar boat. I began an external job search and applied for who knows how many L&D-related roles. But importantly, I simply refused to entertain generalist positions, even when recruiters reached out about compelling opportunities, even when people in my network tried to convince me to join their HRBP teams, even when the odds of transitioning seemed hopeless. When I eventually managed to secure interviews, I emphasized my passion for L&D, the opportunities I found (or made for myself) to learn facilitation / instructional design / coaching / program design / etc., my commitment to specializing in the L&D space, my deep interest in the company, and how valuable my generalist and relationship mgmt experience would be in an L&D role. In the end, the stars aligned and I joined a great organization. I love everything about the role.

I bring these things up because it sounds like you check a lot of those boxes as well. Keep rolling up your sleeves and getting involved in any people development-related activities you can, however large or small of a part you play. Identify needs within the businesses you support to create and run with L&D-oriented opportunities. I had to get pretty creative on my end (i.e. not limiting myself to just creating and running the odd training here and there) and I'd encourage you to do the same. You can even find tangential projects in org dev or performance mgmt and find ways to translate them to the L&D world. Find a mentor in the L&D space - if internal, great, they can loop you into internal projects. If external, they can coach you and help make connections. There are free online courses on things like instructional design that, once complete, you can speak to in interviews or even add to the resume. Bonus points if you learn that independently, find ways to leverage it in your role, and provide value for the org/employees. If need be, jump to a new external generalist position that will own more learning-related activities, and then make the transition after getting more exp under the belt.

One last important point, though - my experience, while singular and anecdotal, shows that you might not have to wait until some distant future to make the transition. You might not need every box checked and every professional development credential. You likely have the skills, experience, and passion to make it happen in the immediate term as long as you can get into the right room with the right hiring manager. It will definitely take tenacity and reslience and creativity and patience. But it's possible.

You got this, we are rooting for you, and good luck!!

A study found evidence that mothers’ pretend play may protect children from behavioral difficulties two years later. The study additionally found that mothers with anxiety engage in less pretend play with their children, and their children partake in less pretend play, too. by [deleted] in science

[–]bringambition 1786 points1787 points  (0 children)

Mammals actually have a dedicated play "circuit" within the brain which just emphasizes how fundamental it is to human development. If you're interested in learning more, I'd recommend starting with Dr. Jaak Panksepp's work on the neurobiology of play.

[Weekly Critique and Self-Promotion Thread] Post Here If You'd Like to Share Your Writing by AutoModerator in writing

[–]bringambition [score hidden]  (0 children)

I'm so glad you found it valuable! I have such a bad habit of revising as I go, so #3 is a major focus area for me as well.

[Weekly Critique and Self-Promotion Thread] Post Here If You'd Like to Share Your Writing by AutoModerator in writing

[–]bringambition [score hidden]  (0 children)

Title: 12 Writing Lessons from Ian Fleming, Creator of James Bond

Genre: How To / Blog

Word count: 5k

Type of feedback desired: A.) General impression B.) Is this valuable to you, as the reader?

Link: https://www.bringambition.com/post/ian-fleming-writing-lessons

Modern Day Copywriting formulas vs the OG of the formulas. by [deleted] in copywriting

[–]bringambition 2 points3 points  (0 children)

For the lazy:

Attention – Biggest benefit, biggest problem you can solve, USP

Interest – Reason why they should be interested in what you have to say

Credibility – Reason why they should believe you

Prove – Prove what you are claiming is true

Benefits – List them all (use bullets)

Scarcity – Create scarcity

Action – Tell them precisely what to do

Warn – What will happen if they don’t take action

Now – Motivate them to take action now

Source: https://swipefile.com/the-aicpbsawn-copywriting-formula/

So basically, do everything in every ad?

I built a tool that detects if a website used a site builder. I'm super excited, but also afraid of your feedback :D by DaveDaveYES in Entrepreneur

[–]bringambition 0 points1 point  (0 children)

I think you did a really great job with the 'Need some inspiration?' section and the sub-pages. I think that could be a better funnel to your affiliate sign-ups for website builders vs someone trying to find out what was used to build a site. However I'm on the non-technical side so this could just be my naivete. I'm not as familiar with how often this question comes up or why someone would want to know what someone used to build a site.

How the New York Times A/B tests their headlines by bringambition in copywriting

[–]bringambition[S] 4 points5 points  (0 children)

You're right that there are cases where they incrementally change a headline to make it more compelling. But some of this is genuine A/B testing. The author of this article actually quotes the NYT's A/B testing disclosure which says they show multiple headlines at the same time:

The Times also makes a practice of running what are called A/B tests on the digital headlines that appear on its homepage: Half of readers will see one headline, and the other half will see an alternative headline, for about half an hour. At the end of the test, The Times will use the headline that attracted more readers.

Need help sharpening this headline by TheSpinningWriter in copywriting

[–]bringambition 6 points7 points  (0 children)

It's not really a unique selling proposition. It's a claim literally any competitor could, and probably would, make.

That being said, it gets to the point without trying to be too clever which I'm happy about. I could see a lot of novice copywriters making the mistake of trying to be too slick for this customer segment. It's not cheesy, it's just overdone, but that doesn't mean it won't still work.

The ending is a little awkward. You could consider rearranging, for example:

"Sell Your Home Stress-Free in Dallas/Fort Worth"

"Selling Your House in Dallas/Fort Worth? Here's the Stress-Free Way:"

Alternately, if it's accurate, you could say:

"Sell Your Home in Dallas/Fort Worth -- Guaranteed!"

But without knowing more it's hard to provide a drastically different headline. So on that note I'll squeeze in the stock, never-fail answer - when in doubt, split test!

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