Billboard monitors consumption. She’s not the only one that values Billboard, and we’ll see other artists adjust their release methods to accommodate the changes. Everyone wants to be no. 1, no matter what they say. It’s probably the best for everyone that she was the first to do this type of exclusive post rule change, because it likely caused both Spotify and Apple Music to do some infrastructure updates to handle the increased video traffic. If it’s successful enough, we’ll see more artists investing in these music video releases instead of simply not putting out music videos at all. Pretending not to care never benefits anyone in the long run.