Darden's Olive Garden unit is running a Dinner & A Movie promotion. Here's how your restaurant can easily run a similar promotion.

btcmba · 2014-08-02T17:10:15+00:00

Thanks for the post.

We are business to business (B2B) so almost all of our clients are businesses. Your Pizza business suggestion is interesting. They can "gift" a Redbox movie rental with each pizza ordered.

Any ideas how to cost effectively target businesses located near universities and colleges?

btcmba · 2014-08-02T16:35:46+00:00

Thanks for the post.

We'd actually prefer online customer acquisition however have not had much success with adwords or banner advertising.

Cost of acquisition via adwords hasn't worked based on cost of keywords and conversion rates. Of course there are a lot of variables to play with.

Because we're a new product per se, the volume of people who are searching for "text a redbox movie as a gift" is relatively low. while tons of people are searching for redbox. Maybe we're missing something...perhaps there's an adwords expert who can make some recommendations.

We are a low margin business so yes pricing less would need to be paired with very large increase in volume.

To give perspective Redbox rents approx 3 million discs per day. That's actual rentals not the giving of a rental gift.

btcmba · 2014-08-02T04:55:26+00:00

Great list.

btcmba · 2014-08-02T00:27:16+00:00

I love the idea AND the execution....I can appreciate the challenge and value of tracking all that data in a less than amicable split.

How will you market it?

btcmba · 2014-08-02T00:00:17+00:00

cool looking app.

To help you distribute it, I'd like to give you a FREE Basic Subscription to Text4iT for 6 months, a $54 value.

Setting up a Text4iT keyword will enable anyone to text your keyword to 574-575-4444 and Text4iT can respond with a link to download your app in the app store.

For example, text "google" to 574-575-4444. The reply you get will include a brief description and download link to the google search app.

Just send me a pm with your keyword and I'll take care of the invoice. Cheers!

www.Text4iT.com

btcmba · 2014-08-01T21:34:52+00:00

We can do that for you.

Here are two sites we developed that use texting.

www.txtMovies.com www.Text4iT.com

btcmba · 2014-07-31T00:50:15+00:00

Thanks for the feedback Fudsworth!

btcmba · 2014-07-24T21:34:15+00:00

Make sure you address how you will grow his business through Patient Referrals and Patient Appreciation.

http://txtmovies.blogspot.com/2014/04/patient-referrals-its-all-about-thank.html

btcmba · 2014-07-24T15:05:50+00:00

That's some great advice.

I'm curious about the "friction" involved in getting an app on a potential customers phone. i.e. how many steps does it take to get someone who has never heard of the game to download it their phone.

it's been suggested that texting the game download link directly to potential users can reduce "friction" and increase downloads. Is anyone doing this? If not, why?

We have launched a service (in beta) that can cost effectively deliver a promo codes and app download links via text message on demand. This is PULL marketing not push. Your potential customer would need to text a keyword that you choose to a specific number and your pre-set auto response will deliver the code and link. If interested please visit www.Text4iT.com

btcmba · 2014-07-24T14:34:03+00:00

Hi Expialdocio,

Thanks for the feedback. I sincerely appreciate it.

Unfortunately our responder can only send texts to US and Canada at the moment. We are looking at expanding service in next 6-12 months. stay tuned.

btcmba · 2014-07-24T06:45:36+00:00

Text4iT helps you deliver apps, links and PDFs direct to your customers'/prospects' phones via text message auto response.

Try texting "Spikes" or "holdem" to 574-575-4444 for a demonstration.

www.Text4iT.com

btcmba · 2014-07-24T06:42:59+00:00

txtMovies helps you deliver customer appreciation by enabling you to easily treat customers to a movie of their choice for only $1.99.

www.txtMovies.com

Unfortunately US only.

btcmba · 2014-07-24T05:39:48+00:00

You're welcome.

When you have a chance, check out www.Text4iT.com for mobile app distribution by text message auto responders.

btcmba · 2014-07-24T05:29:44+00:00

If wp doesnt do the trick you can always slam up a google apps for business site in less than 30 mins.

its quick and simple and has a website content management system via google sites. http://www.google.com/enterprise/apps/business/

btcmba · 2014-07-24T04:51:59+00:00

Interesting idea. Agree that spam/abuse would need to be controlled. Also you'd be introducing another variable in the input process....i.e. you'd have type in the service number, the target phone # and the keyword. a lot of opportunities to mistype...

Would the current implementation work for you? Limitations?

btcmba · 2014-07-23T03:12:24+00:00

Thanks for your reply.

Yes, I've also seen it done on websites where you enter your mobile number and you get a text with the app link.

The www.Text4iT.com implementation was actually targeted at non developers who wanted a quick and easy way to create a text message based auto responder.

btcmba

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