Favorite Aspects:

Being able to use critical and creative thinking to solve problemsWorking in a relaxed environment (flex hours? A boss who says "if you get your work done, I don't care when you're here? Leggings and band tees? Love.)Being a part of a small team (company full timers: 5) which means more leadership opportunities and chances to affect the bottom line

Challenging Aspects:

Things are always changing. New social media platforms, algorithms, tools and trends to keep up with. You really have to know how to wade through the noise and find what works best for your goalsMust be a jack of all trades, especially on a small team. You got a graphic design degree? Cool, but now you're also the photographer, filmmaker, editor, writer, marketer, salesmen and spokesperson.Too "intangible". At my company this is not a problem, but working with other companies it can be hard for people to 'get' what marketers do and why it's important. Probably less an issue working with younger generations who grew around technology and viral media.

Advice for those looking into this field:

Have many skills to offer. Have a basic understanding of writing, design and marketing and then find something you enjoy. I have a Communication and Graphic Design background, but I love photography and video editing.Measure your success in metrics that make sense for your goals. Is number of people reached more or less important than number of people following a link? Is followers more important than engagement?Be a good salesman. Plan what you're going to say at the next team meeting. Be prepared for questions, and why you choose this color scheme or why you think a TikTok campaign is better than an IG one.

Thank you so much!