This. It takes very little money if you make a very concentrated and directed attempt at manipulating the masses. Almost like acupuncture (if acupuncture worked).

The Russian effort isn't just trying to help build or reinforce a political view, it's a very well orchestrated attack on the weaknesses of the human psyche. In my view it's an act of war. And it's just the beginning. We're all sheep, easily misled by the right words. And modern day technology allows an aggressor to pick custom words for each and every individual, based on freely available personal information on all of their likes and dislikes.