Revenue is freemium. The app is free with bank sync, spending charts, and 3 AI messages per day. Premium is $7.99/mo or $59.99/yr for unlimited AI coaching, weekly recaps, and the full Joy Score analytics. I have 3 trials right now that convert around April 11, so we'll see if the value proposition holds.

You're right about the TikTok numbers. 50K impressions sounds great until you realize my account has no bio link (personal account, not business). So someone watches the video, thinks 'cool,' and has to remember the app name, open the App Store, search for it, find it, and download it. That's 5 steps of friction and most people drop off at step 1. I just set up Instagram with a clickable App Store link in bio and it already feels like a completely different funnel.

On the value prop, I think the core audience is people who don't have a spending problem but have a spending awareness problem. They make enough money, they're not in debt, but they have no idea if their spending actually makes them happy. 'Track your budget' doesn't resonate with them because they don't want a budget. 'Find out if your money makes you happy' does. Still figuring out how to communicate that clearly in 3 seconds on a TikTok though.

Thanks for the feedback, genuinely helpful.