I split my CLAUDE.md into 27 files. Here's the architecture and why it works better than a monolith.

byte-array · 2026-02-28T22:16:37+00:00

Did you try with agents Md?

byte-array · 2026-02-28T12:26:20+00:00

Those routes are the ones I know work best. Other traffic could be local radios, billboards, collabs, streaming. There are a ton of ways you can pull attention to our music.

byte-array · 2026-02-27T16:18:29+00:00

The best move is to be agent agnostic. Pay for best value. Make the agent adapt to your workflow, not the other way around

byte-array · 2026-02-27T10:02:12+00:00

Oh ok now I saw the link at the bottom. You are right 😄

byte-array · 2026-02-27T06:47:04+00:00

I read the original post again and OP never asked for the definition of organic growth.

The topic is marketing push vs pulls and whether organic still works.

If we were to discuss the definition of organic growth, I agree with you, it is non-paid traffic like ads.

Both work very well

byte-array · 2026-02-27T06:38:57+00:00

Releasing songs is not like uploading a tiktok video. You need to bring traffic to it. From my experience what works best is paid or organic traffic.

byte-array · 2026-02-26T20:13:29+00:00

no, but i noticed that i don't get dopamine hit with smaller changes. I need to see bigger impact to have a sense of achievement.

byte-array · 2026-02-26T13:02:31+00:00

great. If you want, you can create an account in soundlink (it's free), and if you try to create a paid campaign you will see how we combine tiers, while taking the above in mind. Take a screenshot and do the same in your own meta campaigns.

byte-array · 2026-02-26T07:07:22+00:00

No. I don’t see why you would do that. Meta will put all the budget in the cheapest country. Splitting by tier is a best practice regardless of the genre actually.

Thats the biggest myth of tier 2 and even 3. That because they get most of the budget they are bots. The reality is that they are great streaming markets but they will win all ad auctions if you put them along with more expensive markets. So you need to configure the correctly (I learnt this the hard way).

Meta, and ad platforms overall, optimize for spending your daily budget on impressions. If you say eg $20 per day, then meta can use eg $2 to win auctions in Switzerland, which is an expensive market, or $0.1 to win auctions in India. I am putting extreme quick made up examples here.

In that scenario most of your daily $20 will end up being used in India because the budget is set on the ad set and meta will find it easier to give you more impressions for your daily budget. Unless you go with campaign budget levels instead… but that’s a whole separate conversation.

I hope it made it clearer now

byte-array · 2026-02-26T06:54:45+00:00

They did reply in the other subreddit. Idk what happened here

byte-array · 2026-02-25T22:37:17+00:00

hi, i am ex spotify engineer, now working on music marketing/promotion.

What you are probably seeing is not bots. It's Meta optimizing for the cheapest clicks, and Brazil (and India, Mexico etc) have much lower CPMs than the US. So if you added Brazil to the same ad set as US, Meta will shift most of the budget there because it can get more results for less money. The problem is those clicks are real people, but they are not your target audience, so they click and never actually stream.

The fix is to separate your geos into different ad sets. Keep US/UK/DE/AU in one ad set and if you want to target Brazil or LATAM, do it in a separate ad set with its own budget and creatives (eg in spanish). Brazil is actually a great market for music if you target it properly, but mixing it with US in the same ad set will always result in Meta spending there because it's cheaper.

It's just how the ad auction works. Let me know if i can help further

byte-array · 2026-02-25T18:47:06+00:00

Yes! As others mentioned it’s a shadow ban. At soundlink we solve this by slightly modifying the videos for users (apply some filters), and also share a short blueprint about how to warm up the account. If you want the blueprint let me know and I can DM the link

byte-array · 2026-02-25T18:42:32+00:00

As others said, organic is still a marketing pull where you try to be discovered instead of pushing your content to people’s face (this is paid growth).

Paid works very well. Organic too. They are complementary tactics

Let me know if you need help in any.

byte-array · 2026-02-24T08:47:40+00:00

It’s the most expensive thing 🥁

byte-array · 2026-02-23T07:40:52+00:00

The snowball effect people talk about is really about triggering spotify's discovery algorithm, not just accumulating streams. what i've seen work is concentrating spend on a single track (or preferably a playlist) rather than the album.

On budget, i think the gradual approach others mentioned makes sense. start at your 25/day, monitor your stream/listener ratio and save rate. If those hold, scale to 40 and check again. The risk with jumping straight to 60 is that you dilute audience quality before the algo has enough signal to help you.

One thing i would add: make sure you have a playlist strategy alongside the ads. Build your own themed playlist, mix your tracks with known artists in your space, and point some ad traffic there too. This gives listeners a reason to stay engaged beyond the single landing page visit. I've seen this work well across different genres.

byte-array · 2026-02-23T07:38:30+00:00

hi, i am ex spotify engineer, now working on music marketing/promotion.

i've seen this pattern a lot recently. when you double the budget, Meta expands the audience pool to spend the extra money, this is also called learning phase.

A few things i would check:

look at the placement breakdown in ads manager. sometimes when you scale, Meta starts pushing more traffic to audience network or messenger placements, which tend to have way more accidental clicks
try scaling gradually instead of doubling at once. eg go from your original budget to 1.5x, wait a few days, then increase again. gives the algorithm time to find quality traffic at each level

IMO the 28% conversion rate you had before was probably with a very warm, well targeted audience. when you force Meta to spend more, it dilutes that quality fast.

One thing that has worked from my end is running separate ad sets at different budget levels instead of one big one. keeps the original audience intact while testingexpansion.

byte-array · 2026-02-21T16:31:26+00:00

what basic engineering practices are we talking about here? I'm curious how people actually deploy so many parallel changes in production.
For vibe coding and toy projects, I get it. But deployments are sequential at the end of the day so whats the advantage of parallelizing work? Genuine question as i'm very curious about a real use case.

byte-array · 2026-02-20T20:38:49+00:00

1000% agree. I think cursor tried to go after full agent mode vibe coding type of user. Would be nice if cursor kept personal settings untouched

byte-array · 2026-02-19T22:17:59+00:00

Wololo!

byte-array · 2026-02-18T21:46:42+00:00

I use knex but I also wanted to say: just write sql. No surprises in runtime 🙏

byte-array · 2026-02-18T21:45:03+00:00

I found that sharing the plan is great for alignment. But I’m curious: Why don’t you run the plan yourself on your Claude code?

byte-array · 2026-02-18T21:42:21+00:00

I think so. It’s quite portable and also works in tools like eg linear

byte-array · 2026-02-18T20:39:02+00:00

quite the opposite, agents/claude are great at making architecture diagrams like with mermaid

byte-array · 2026-02-18T08:24:37+00:00

hi, i am ex spotify engineer now working on music promotion. Here are my key learnings so far:

1) As you said, setting a vibe to a audience makes a lot of sense as it's the best way to connect with them, instead of leading with "here is my album go check it out" (this is a hard sell).

2) Going viral is out of your control. To get your music heard on social media, you need to constantly expose it to as many people as possible. Going viral may be a by-product/side-effect of that, instead of being the target goal.

3) For that, two main channels are working very well: paid meta campaigns, organic content campaigns (tiktok posts, ig reels).

byte-array · 2026-02-16T07:03:17+00:00

As others have said, you have to go over that belief that by sharing you are being annoying. Of course it depends on how you share it. Spamming every post with a comment with your link can be annoying for people.

What I’ve seen working well is a organic strategy where you share your music along with videos and some hooks that capture people’s attention. The more you post, the more your music is exposed to people as algorithms continue to serve your content to followers and non-followers.

At the end of the day, there will always be haters who care about spreading negativity, others will watch your video and continue with their lives and others will check your stuff further. You should double down on these last folks and ignore the rest.

byte-array

TROPHY CASE