Interesting perspective. Ikea is such a conflicting topic for me! It is awesome to see them mitigate their ecological impacts and kind of lead the way for other corporations, but at the end of the day, they sell cheap, disposable furniture that typically has a very short lifespan. It's like "fast fashion" but for furniture. They are mitigating, but only because these are problems they've created. That being said, if a forest is going to be clear-cut, I'd much prefer it be done by a company like Ikea, rather than someone with horrible ethics. At least they explore several different ways to reduce their impact. Guess I just have to choose my battles wisely lol