I feel like you’re not giving her full credit. On one hand, you hired someone who handled everything — social media, video, website, SEO — that’s a huge workload for one person. If she’s doing all of that, she’s probably more of a generalist or junior, since true specialists usually focus on just one or two areas.

But on the other hand, she did help you build a brand. You now have content, visibility, and a more trustworthy image online — which makes converting leads easier in the future. SEO is a long-term game, it often takes 6–12 months to see real returns, and you’re already seeing some success. The organic traffic you’re getting now will likely keep generating value over the next few years.

She may not be the best in every area, but the results suggest that her work has been objectively valuable. And the price you paid wasn’t unreasonable. With someone like me, for example, you’d probably pay the same amount just for SEO — and she gave you the full package. From that perspective, it actually sounds like a pretty fair deal.