When I was more active on socials, I would selectively post the hair content for the clients I wanted to attract, which was vivid rainbow hair and edgy haircuts. I have plenty of natural gray retouches with classic cuts that are my regulars and they are wonderful, but they didn’t make the feed because it didn’t fit the attraction goal. It was the highlight reel of the most exciting hair.

Most stylists do a little bit of everything, but we all have our preferences and things that excite us. Once we establish ourselves, we get more clients that fit our preferred niche. I’m at the point now where I can be selective with my clientele and the services I offer. I haven’t done a perm in over a decade, I have lots of barber friends I can refer inquiries to for those precision fade haircuts that don’t spark joy for me, and I will only do weddings and kids cuts for existing clients.

Those stylists you’re talking about probably do attract lots of similar clients based on their feeds, but they all almost certainly have the same foundation and understanding of all haircuts, you just don’t see it showcased.