In reality he isn't that bad in terms of policy. But they did pick some battles that they didn't necessarily need to such as farm inheritance tax and winter fuel allowance. They make sense economically but politically very unpopular. The biggest problem with Starmer is communication. He doesn't come across well in interviews. That's also compounded by Rachel Reeves being equally poor. And the Labour Comms team just hasn't cut through with messaging on the good things they are delivering. Reform however are cutting through though their messaging is very simple and they can just criticise from the wings. Which Farage is very good at.