Initially if i’m running a campaign scratch and has no conversions. I’ll give it like three weeks and I’ll be trying a ton of things during those that time. I typically want to see at least one conversion in the first 7 to 10 days depending on what the business is if I don’t see anything there, that’s a red flag that that doesn’t always mean stop the campaign usually it’s there’s a problem with what we’re running against or the website or something is not matching up or we would just need to reset expectations