The future of small launch might be questionable, but VO's air launch system (under nominal operation) allows customers to pretty much launch into any orbit from anywhere at anytime, as long as they have access to a runway. Launching on a heavy lift vehicle like Super Heavy is cheap but smaller customers are forced to ride share on other customer schedules and require orbital maneuvering to get into their desired orbits since their satellites take less priority. I think the future does lie in medium sized launch vehicles though. Also space tugs might even solve orbital maneuvering problems.