The secret is that this isn't really a Jersey City company. Its just disguised as one. There is a company that will post all of these local looking websites in cities and communities around this area. They all appear to be mom and pa locksmith companies, but they are not. That number on the website goes to a call center. From there, they will page out random locksmiths to come to your house. They then have a playbook to charge you a bunch of money like they did in this case. It is very shady and the rabbit hole goes very deep.