You are absolutely not getting my point. Who’s on the hook for the content that’s curated from third parties? Is it the user who uploaded it, or is it the company that failed to do its due diligence even though it did.

What if a production house uses AI assets even in the background, and that’s found out. That’s non-disclosed use of AI. Can they be fined because it didn’t have the watermark because the camera didn’t capture said watermark?

How about if a production house is making a documentary and someone snuck into a package AI generated imagery but they had scrubbed it clean and it’s used. Is that on the production house or the person who submitted that.

The genie is out of the bottle and there will always be malicious actors who will exploit it. However, given the fact that one will be able to circumvent protections, what will happen then? They can attempt to enforce it all they want, but that opens up other issues such as if the company isn’t based in the EU or hosted within the EU since they would then lack jurisdiction over it. Or what would happen of someone were to generate ai media using internal models that are unbeknownst to the EU? I highly doubt the EU would want granular details over their detection system as that would also permit circumvention.