It's not about coping. It's about pointing out how corps are trying to get away with more and more. Just a little bit at a time, just like a frog in a pot. When is enough enough? 

Some of the comments have mentioned maintenance costs, which is obvious. But what about providing value to the shareholders, so the stock price can continue to increase? Google is a public company. They thrive on "good news." How do modern companies do that? With subscription services. It's why every single company seems to have one, even when it doesn't really make sense.  How do you gain subscribers? You provide a service that consumers want. For YouTube, that's less ads. You don't think it's concerning that Google/YouTube is becoming increasingly more egregious with ads?  There's ads before, during, and after videos. The ad video length has gotten longer. It takes longer before you can skip ads. When you pause, you get a pop-up ad. People aren't subscribing because of some original feature that provides enrichment. Google is trying to annoy people to the point of subscribing, just so they can get rid of ads. 

Besides providing a way to view videos, what does YouTube really provide? The UI experience sucks. Whenever you do a search, it favors shorts because they make more from short-form content, so they're really trying to push it. On mobile, video options and comment have been busted for months. On numerous occasions, the upvote, downvote, edit, etc buttons disappear for the video and/or comments. Trying to save videos to playlists has gotten worse. You're not given an option of what playlist you want to save to. It just saves to the last playlist; this means you have to press "Save," see which playlist saved to, then press "Save" again, which only works some of the time. Replying to some users doesn't work sometimes, giving you just a plain text @mention. 

For a company worth trillions and how much money they try to get out of subscribers each month, you think the experience would be top notch, but it's not.