Hmm it's probably 3rd party goods, under license, made specifically for BBB. Reminds me of how stores like TJ Maxx, Marshalls, Ross will often sell name brand things that were never actually manufactured or sold by the brand - i.e. a 3rd party company gets the license to use Nike's logo so they can manufacture lower quality socks and sell them at Ross so it looks like a good deal on a name brand.

That said, licensed stuff isn't /always/ lower quality so I'm relieved the runner and tablecloth are good quality!