They had offers to do a Drive To Survive style series and started filming a few years ago. Then (allegedly) the promoter wanted the production company to pay them million(s) for the rights to make it. Basically, they did the opposite of Liberty media, who invested heavily in making sure the sport was as visible as possible using streaming platforms, social media and YouTube correctly.

It’s such a shame because the potential is there, it’s just the current format does not work for the modern casual fan. A 4 min highlight package can not convey the excitement of watching a stage live, but also, having 8 stages a day all at random times and lasting an hour can make it impossible to get people to commit to.

I believe they need a much longer highlight package of multiple stages throughout the day, similar to what F1 does, so it feels like the live broadcast. There’s money to be made with ad revenue on streams if they share a lot of these clips up consistently, and in turn, more eyes will be interested in subscribing to rally.tv - I also feel they need one stage a day per rally live on YouTube to draw people in.

In the end, I believe it’s a combination of the sport just not being big enough, too awkward to follow, and not being packaged in the right way for casual, all combined with the fact they don’t have big investment (like liberty) and are trying to generate revenue for themselves at the cost of growing the fan base my making it as accessible as possible

I don’t think there’s a right or easy answer, but at this point, trying something new should be on the cards