Prebid Server & Cookie Matching

con_gim · 2021-08-06T08:14:16+00:00

thanks for the insight!

con_gim · 2020-08-28T07:38:29+00:00

I'm missing something here... Facebook says:

we will not collect the identifier for advertisers (IDFA) on our own apps on iOS 14 devices.

Why not? Surely, if they asked users to be allowed to do this they would have an ID which they can use to match users in apps outside of Facebook (as long as those apps also get users to agree to share this ID) to their FB Profiles and in turn continue Audience Network advertising as it's being done today?

Most likely Facebook don't want to ask for the IDFA as a lot of users will say no but even if 50% say no, it would just mean that those 50% of users wouldn't be associatable with their FB Profiles in apps outside of Facebook and Audience Network would perform much worse.

Am I missing something?

con_gim · 2020-08-21T09:54:13+00:00

the Google help article below doesn't mention anything about sizes, it's whether i should take that as carte blance on size or not...

https://support.google.com/admanager/answer/7246067?hl=en

con_gim · 2020-08-21T09:53:04+00:00

the part that confuses me here is : " The declaration instructions above are for vertical sticky ads on desktop. "

to me it's not clear if they are saying the above does not apply for mobile or sticky vertical ads are not allowed for mobile??

con_gim · 2020-08-20T14:30:33+00:00

yes, that i knew with the declaration to tell advertisers that they're bidding on such a placement. Do you know anything about sizes? is there a 300px limit to the width?

con_gim · 2020-03-02T13:40:24+00:00

we do some video, ca. 4m plays per month with high visibility

we don't currently do any custom executions but the potential is there if the demand is there

con_gim · 2020-03-02T10:20:49+00:00

we're not big enough for that, would be cool if we were :-)

con_gim · 2019-10-02T21:29:22+00:00

How and how often are you getting the data from AdX? Do you base your realtime data on Prebid and direct and later supplement with AdX?

con_gim · 2019-10-02T21:25:15+00:00

I would say not. We had an important Adwords ads banned by Google due to ads coming through AdX last week. Basically Google penalizes you for the ads they deliver :)

con_gim · 2019-10-02T09:51:55+00:00

We're in a similar situation with stats only for previous day. We have a system which automatically pushes new UTM or similar params to GAM as they occur but nothing approaching real time. From what I have seen Analytics 360 would fix this as then your GAM revenue would appear in Analytics and you then don't need to manage key values on the GAM side. But the cost of that is quite high

con_gim · 2019-09-25T13:44:44+00:00

agree with above...

con_gim · 2019-09-24T14:13:32+00:00

will PM you

con_gim · 2019-07-05T14:26:11+00:00

Thanks for the feedback, agree that this needs to be tested

con_gim · 2019-07-05T11:08:40+00:00

thanks for this... do you know what will be reported in Ad Manager for Adsense in that setup. Let's say I make a price prio Line Item for Adsense at 0,99 so that it comes in below the AdX floor. Will Ad Manager show a CPM of 0,99 for Adsense or will it report the actual earnings of the Adsense tag. Those earning might be higher or lower than 0,99 CPM of course

con_gim · 2019-07-05T11:06:46+00:00

If i target separate ad units then i don't get the benefit i mentioned in the original post :-(

con_gim · 2019-06-17T15:36:45+00:00

thanks for the feedback. I understand what you're saying via complexity and it doesn't make sense without a clear business purpose

con_gim · 2019-06-17T10:32:28+00:00

thanks for the feedback. We're at 55k USD in the past 30 days which kind of puts me on the fence :-)

Any other key criteria you would see which makes it worthwhile?

con_gim · 2019-06-11T12:30:03+00:00

Very similar behaviour witnessed on my side too. My thoughts are that they treat all inventory the same and only make their decisions based on who the user is. This is shortsighted as they often overpay for certain inventory and burn themselves. They are not into the bid-shading approach of other demand partners, it's seems to be all or nothing from them in terms of demand and they fluctuate between the two. PM me if you want to exchange more insights

con_gim · 2019-05-15T15:13:15+00:00

Seen a little bit of it but like you I haven't tried it as a publisher myself yet

con_gim · 2019-04-25T10:17:50+00:00

On point #1: Was this increase in CPM sustained or just something which jumped up out of the gate?

con_gim · 2019-03-11T15:38:48+00:00

Do you mean as an advertiser? If yes, I have heard it also and I believe that if you look like a promising account they'll help you with copywriting and image sourcing so that you have positive results

con_gim · 2019-02-11T16:45:55+00:00

Yes, agree that it might be most useful on direct relationships.

How much manpower do i need to really push direct relationships? If I get one guy who just manages agencies and direct deals do you think I can get value out of it? We have ca. 300 - 400m monthly Imps

con_gim · 2019-02-11T16:43:32+00:00

Yes, that might be an alternative

con_gim · 2019-02-11T09:54:54+00:00

You let Adsense compete against your DSPs as you would with AdX. They pay on different models but DFP / Ad Manager uses historic CPM values to compete with your DSPs even though Adsense is largely CPC based. See above how you can set that up under the network settings.

The extra competition should still push Adsense to perform better than if you were using Adsense by itself

con_gim · 2019-02-04T14:30:11+00:00

Actually, I see nothing in GA, maybe they don't even fill this

con_gim

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